TubeMogul Inc. (NASDAQ:TUBE) was upgraded by Zacks Investment Research from a “sell” rating to a “hold” rating in a report released on Wednesday.

According to Zacks, “TubeMogul Inc. is an enterprise software company for digital branding. It offers a cloud-based platform that enables advertisers to plan, buy, measure, and optimize video advertising spend from a single platform. TubeMogul makes it cloud-based platform available through two offerings: Platform Direct, which allows advertisers to continuously run campaigns through a self-serve model, and Platform Services, which allows advertisers to specify campaign objectives. The Company serves advertisers, agencies, and publishers throughout world. TubeMogul, Inc. is headquartered in Emeryville, California. “

Several other research firms also recently issued reports on TUBE. JPMorgan Chase & Co. reaffirmed a “buy” rating and set a $17.00 price objective on shares of TubeMogul in a report on Tuesday, September 27th. First Analysis downgraded shares of TubeMogul from an “overweight” rating to an “equal weight” rating and reduced their price target for the company from $17.00 to $11.00 in a report on Tuesday, August 16th. Oppenheimer Holdings Inc. reduced their price target on shares of TubeMogul from $18.00 to $14.00 and set an “outperform” rating for the company in a report on Tuesday, August 9th. Piper Jaffray Cos. reissued an “overweight” rating and issued a $17.00 price target (down from $23.00) on shares of TubeMogul in a report on Thursday, August 11th. Finally, Citigroup Inc. reduced their price target on shares of TubeMogul from $18.00 to $15.00 and set a “buy” rating for the company in a report on Tuesday, August 9th. One investment analyst has rated the stock with a sell rating, five have assigned a hold rating and twelve have given a buy rating to the stock. The stock presently has a consensus rating of “Buy” and a consensus price target of $14.55.

Analyst Recommendations for TubeMogul (NASDAQ:TUBE)

TubeMogul (NASDAQ:TUBE) opened at 8.56 on Wednesday. The company’s 50 day moving average is $9.15 and its 200 day moving average is $11.29. TubeMogul has a 12-month low of $8.44 and a 12-month high of $14.46. The firm’s market cap is $310.04 million.

TubeMogul (NASDAQ:TUBE) last posted its quarterly earnings data on Monday, August 8th. The company reported ($0.11) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.07) by $0.04. The firm had revenue of $55.40 million for the quarter, compared to the consensus estimate of $58.14 million. TubeMogul had a negative return on equity of 13.51% and a negative net margin of 8.56%. TubeMogul’s quarterly revenue was up 22.0% on a year-over-year basis. During the same period in the prior year, the company posted ($0.04) earnings per share. On average, equities analysts anticipate that TubeMogul will post ($0.58) earnings per share for the current year.

In related news, major shareholder Foundation Capital Management sold 39,309 shares of the stock in a transaction dated Tuesday, October 4th. The shares were sold at an average price of $9.05, for a total transaction of $355,746.45. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Brett Wilson sold 30,000 shares of the stock in a transaction dated Friday, July 15th. The stock was sold at an average price of $11.25, for a total transaction of $337,500.00. The disclosure for this sale can be found here. Corporate insiders own 22.20% of the company’s stock.

Large investors have recently made changes to their positions in the company. BlackRock Advisors LLC boosted its stake in TubeMogul by 19.4% in the second quarter. BlackRock Advisors LLC now owns 9,424 shares of the company’s stock valued at $112,000 after buying an additional 1,529 shares during the last quarter. Paradigm Asset Management Co. LLC boosted its stake in TubeMogul by 11.1% in the second quarter. Paradigm Asset Management Co. LLC now owns 10,000 shares of the company’s stock valued at $119,000 after buying an additional 1,000 shares during the last quarter. Alliancebernstein L.P. bought a new stake in TubeMogul during the second quarter valued at $126,000. A.R.T. Advisors LLC bought a new stake in TubeMogul during the second quarter valued at $137,000. Finally, American International Group Inc. boosted its stake in TubeMogul by 24.5% in the second quarter. American International Group Inc. now owns 12,670 shares of the company’s stock valued at $151,000 after buying an additional 2,491 shares during the last quarter. Institutional investors and hedge funds own 60.49% of the company’s stock.

About TubeMogul

TubeMogul, Inc provides software for brand advertising. The Company’s software platform is used by advertisers to plan, buy, measure and optimize their global brand advertising. Its self-serve software platform enables advertisers to buy advertisement inventory across various advertising channels, including linear television, video-on-demand, connected television, digital video, digital display and social media.

5 Day Chart for NASDAQ:TUBE

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