comScore Inc. (NASDAQ:SCOR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research note issued to investors on Wednesday. The brokerage currently has a $33.00 target price on the stock. Zacks Investment Research’s target price indicates a potential upside of 11.64% from the stock’s previous close.

According to Zacks, “ComScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than two million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. “

Several other equities analysts have also issued reports on the company. Telsey Advisory Group lowered comScore from an “outperform” rating to a “market perform” rating and reduced their price target for the stock from $60.00 to $35.00 in a research report on Tuesday, June 28th. William Blair lowered comScore from an “outperform” rating to a “market perform” rating in a research report on Tuesday, June 28th. Susquehanna lowered comScore from a “positive” rating to a “neutral” rating in a research report on Wednesday, June 29th. Jefferies Group reiterated a “hold” rating and issued a $28.00 price objective on shares of comScore in a research report on Tuesday, July 12th. Finally, Sidoti lowered comScore from a “buy” rating to a “neutral” rating and set a $30.00 price objective on the stock. in a research report on Wednesday, July 13th. Nine analysts have rated the stock with a hold rating and four have given a buy rating to the company’s stock. The stock presently has a consensus rating of “Hold” and an average target price of $40.00.

Analyst Recommendations for comScore (NASDAQ:SCOR)

comScore (NASDAQ:SCOR) opened at 29.56 on Wednesday. The stock’s 50 day moving average price is $30.50 and its 200-day moving average price is $29.21. comScore has a 12 month low of $21.74 and a 12 month high of $49.32. The firm’s market capitalization is $1.15 billion.

In related news, major shareholder Plc Wpp acquired 120,000 shares of the stock in a transaction on Tuesday, August 16th. The stock was acquired at an average price of $26.93 per share, for a total transaction of $3,231,600.00. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Corporate insiders own 4.90% of the company’s stock.

A number of hedge funds and other institutional investors have recently made changes to their positions in the stock. Williams Jones & Associates LLC boosted its position in shares of comScore by 2.1% in the first quarter. Williams Jones & Associates LLC now owns 116,335 shares of the company’s stock worth $3,495,000 after buying an additional 2,400 shares during the last quarter. Goldman Sachs Group Inc. boosted its position in comScore by 377.7% in the first quarter. Goldman Sachs Group Inc. now owns 38,026 shares of the company’s stock valued at $1,142,000 after buying an additional 30,066 shares in the last quarter. Affinity Wealth Management acquired a new position in comScore during the first quarter valued at $278,000. Primecap Management Co. CA boosted its position in comScore by 8.3% in the first quarter. Primecap Management Co. CA now owns 4,192,532 shares of the company’s stock valued at $125,944,000 after buying an additional 322,700 shares in the last quarter. Finally, State Street Corp boosted its position in comScore by 121.0% in the first quarter. State Street Corp now owns 1,444,365 shares of the company’s stock valued at $43,388,000 after buying an additional 790,833 shares in the last quarter.

About comScore

comScore, Inc( comScore) is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. The Company’s unmatched data footprint combines digital, television and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.

5 Day Chart for NASDAQ:SCOR

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