UBS AG reaffirmed their hold rating on shares of Harley-Davidson Inc. (NYSE:HOG) in a research report sent to investors on Friday morning.

HOG has been the subject of several other reports. Vetr downgraded Harley-Davidson from a buy rating to a hold rating and set a $51.00 price objective for the company. in a research report on Tuesday, October 4th. Jefferies Group initiated coverage on Harley-Davidson in a research report on Friday, September 30th. They set a hold rating and a $49.00 price objective for the company. Sanford C. Bernstein initiated coverage on Harley-Davidson in a research report on Thursday, September 8th. They set an outperform rating and a $64.00 price objective for the company. Citigroup Inc. upped their price objective on Harley-Davidson from $51.00 to $62.00 and gave the stock a buy rating in a research report on Monday, August 29th. Finally, BMO Capital Markets reaffirmed an outperform rating and issued a $66.00 target price on shares of Harley-Davidson in a report on Friday, September 9th. Five equities research analysts have rated the stock with a sell rating, fifteen have assigned a hold rating and five have assigned a buy rating to the company. The company has an average rating of Hold and a consensus target price of $51.16.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

Shares of Harley-Davidson (NYSE:HOG) traded up 0.30% during trading on Friday, reaching $49.98. The company’s stock had a trading volume of 572,112 shares. The company’s 50 day moving average price is $51.61 and its 200 day moving average price is $49.01. Harley-Davidson has a 12 month low of $36.36 and a 12 month high of $57.33. The firm has a market cap of $9.03 billion, a PE ratio of 13.30 and a beta of 1.05.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Thursday, July 28th. The company reported $1.55 earnings per share for the quarter, topping the consensus estimate of $1.54 by $0.01. Harley-Davidson had a return on equity of 34.33% and a net margin of 13.23%. The business earned $1.86 billion during the quarter, compared to the consensus estimate of $1.67 billion. During the same period in the prior year, the company earned $1.44 EPS. Harley-Davidson’s revenue for the quarter was up 1.2% on a year-over-year basis. On average, equities analysts predict that Harley-Davidson will post $3.87 earnings per share for the current year.

The firm also recently disclosed a quarterly dividend, which was paid on Friday, September 23rd. Investors of record on Tuesday, September 13th were paid a dividend of $0.35 per share. This represents a $1.40 annualized dividend and a yield of 2.81%. The ex-dividend date of this dividend was Friday, September 9th. Harley-Davidson’s dividend payout ratio is 36.65%.

In related news, VP Paul J. Jones sold 2,517 shares of Harley-Davidson stock in a transaction on Friday, August 19th. The stock was sold at an average price of $54.03, for a total transaction of $135,993.51. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Lawrence G. Hund sold 12,537 shares of Harley-Davidson stock in a transaction on Friday, August 5th. The shares were sold at an average price of $53.23, for a total value of $667,344.51. Following the sale, the insider now directly owns 16,922 shares of the company’s stock, valued at approximately $900,758.06. The disclosure for this sale can be found here. Corporate insiders own 0.99% of the company’s stock.

A number of large investors have recently bought and sold shares of the stock. LPL Financial LLC raised its stake in shares of Harley-Davidson by 2.2% in the first quarter. LPL Financial LLC now owns 48,505 shares of the company’s stock valued at $2,419,000 after buying an additional 1,053 shares during the period. Moore Capital Management LP purchased a new stake in shares of Harley-Davidson during the first quarter valued at about $8,983,000. Natixis purchased a new stake in shares of Harley-Davidson during the first quarter valued at about $6,101,000. Envestnet Asset Management Inc. raised its stake in shares of Harley-Davidson by 6.4% in the first quarter. Envestnet Asset Management Inc. now owns 15,264 shares of the company’s stock valued at $784,000 after buying an additional 919 shares during the period. Finally, Bayesian Capital Management LP purchased a new stake in shares of Harley-Davidson during the first quarter valued at about $538,000. 94.88% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

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