Zacks Investment Research upgraded shares of Herc Holdings Inc. (NYSE:HRI) from a strong sell rating to a hold rating in a research report sent to investors on Monday morning.

According to Zacks, “Herc Holdings, Inc. through its subsidiary Herc Rentals Inc. provides equipment rental suppliers primarily in North America. The company is a full-line equipment-rental supplier in commercial and residential construction, industrial and manufacturing, refineries and petrochemicals, civil infrastructure, automotive, government and municipalities, energy, remediation, emergency response, facilities, entertainment and agriculture. The equipment rental business is supported by ProSolutions (Tm). Herc Holdings Inc., formerly known as Hertz Global Holdings, Inc., is based in Bonita Springs, United States. “

Other equities research analysts also recently issued research reports about the stock. Barclays PLC assumed coverage on shares of Herc Holdings in a research note on Monday, August 15th. They set an equal weight rating and a $34.00 price target on the stock. Longbow Research initiated coverage on shares of Herc Holdings in a research report on Thursday, July 7th. They issued a neutral rating for the company. Finally, KeyCorp initiated coverage on shares of Herc Holdings in a research report on Wednesday, July 6th. They issued a sector weight rating for the company.

Shares of Herc Holdings (NYSE:HRI) opened at 30.49 on Monday. The firm has a market cap of $863.17 million, a P/E ratio of 10.18 and a beta of 2.32. The stock’s 50 day moving average is $33.42 and its 200 day moving average is $31.27. Herc Holdings has a 52 week low of $20.85 and a 52 week high of $60.15.

Herc Holdings (NYSE:HRI) last released its quarterly earnings results on Tuesday, August 9th. The company reported ($0.28) earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of $0.31 by $0.59. Herc Holdings had a return on equity of 11.95% and a net margin of 3.07%. The firm had revenue of $380.40 million for the quarter, compared to analysts’ expectations of $422.70 million. The firm’s revenue for the quarter was down 10.0% on a year-over-year basis. On average, equities research analysts predict that Herc Holdings will post $0.26 earnings per share for the current fiscal year.

In other Herc Holdings news, Director James H. Browning acquired 1,500 shares of the stock in a transaction that occurred on Friday, August 12th. The stock was acquired at an average price of $32.94 per share, with a total value of $49,410.00. Following the transaction, the director now directly owns 1,500 shares in the company, valued at $49,410. The acquisition was disclosed in a document filed with the SEC, which is available through this link. Corporate insiders own 0.40% of the company’s stock.

About Herc Holdings

Herc Holdings Inc is an equipment rental supplier. The Company operates approximately 280 branches, of which approximately 270 are in the United States and Canada. It supplies equipment to the markets, including commercial and residential construction, industrial and manufacturing, refineries and petrochemicals, civil infrastructure, automotive, government and municipalities, energy, remediation, emergency response, facilities, entertainment and agriculture.

5 Day Chart for NYSE:HRI

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