Everyday Health Inc. (NYSE:EVDY) VP Alan Shapiro sold 151,245 shares of Everyday Health stock in a transaction on Wednesday, November 16th. The shares were sold at an average price of $10.45, for a total value of $1,580,510.25. Following the completion of the transaction, the vice president now owns 64,988 shares of the company’s stock, valued at approximately $679,124.60. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink.

Everyday Health Inc. (NYSE:EVDY) traded up 0.239% on Thursday, reaching $10.475. The company’s stock had a trading volume of 106,715 shares. The firm’s 50-day moving average price is $9.35 and its 200-day moving average price is $7.91. Everyday Health Inc. has a 52-week low of $3.71 and a 52-week high of $10.50. The stock’s market cap is $315.20 million.

Several large investors have recently added to or reduced their stakes in the stock. JPMorgan Chase & Co. purchased a new stake in Everyday Health during the first quarter valued at $5,348,000. BlackRock Fund Advisors increased its stake in Everyday Health by 31.5% in the second quarter. BlackRock Fund Advisors now owns 731,112 shares of the company’s stock valued at $5,761,000 after buying an additional 175,119 shares during the period. Teachers Advisors Inc. increased its stake in Everyday Health by 25.8% in the second quarter. Teachers Advisors Inc. now owns 816,702 shares of the company’s stock valued at $6,436,000 after buying an additional 167,614 shares during the period. Emerald Acquisition Ltd. purchased a new stake in Everyday Health during the second quarter valued at $1,267,000. Finally, Jacobs Levy Equity Management Inc. purchased a new stake in Everyday Health during the first quarter valued at $894,000. 65.81% of the stock is currently owned by institutional investors.

A number of equities research analysts have recently weighed in on the company. Zacks Investment Research upgraded Everyday Health from a “hold” rating to a “strong-buy” rating and set a $12.00 target price for the company in a research report on Monday. Leerink Swann set a $11.00 target price on Everyday Health and gave the stock a “hold” rating in a research report on Tuesday, November 8th. SunTrust Banks Inc. downgraded Everyday Health from a “buy” rating to a “hold” rating and dropped their price objective for the company from $12.00 to $10.50 in a report on Monday, October 24th. Credit Suisse Group AG downgraded Everyday Health from an “outperform” rating to a “neutral” rating and dropped their price objective for the company from $17.00 to $10.50 in a report on Monday, October 24th. Finally, Citigroup Inc. downgraded Everyday Health from a “buy” rating to a “neutral” rating and dropped their price objective for the company from $11.00 to $10.50 in a report on Friday, October 21st. One equities research analyst has rated the stock with a sell rating, five have assigned a hold rating and one has issued a strong buy rating to the company. Everyday Health currently has an average rating of “Hold” and a consensus target price of $10.90.

About Everyday Health

Everyday Health, Inc, formerly Waterfront Media Inc, operates a digital marketing and communications platform for healthcare marketers that want to engage with consumers and healthcare professionals. The Company’s platform combines content from brands, data and analytics. The Company’s segment is providing digital health marketing and communications solutions.

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