Harley-Davidson Inc. (NYSE:HOG) VP Joanne M. Bischmann sold 5,037 shares of Harley-Davidson stock in a transaction dated Monday, November 14th. The stock was sold at an average price of $60.00, for a total value of $302,220.00. Following the transaction, the vice president now directly owns 6,771 shares in the company, valued at $406,260. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website.

Harley-Davidson Inc. (NYSE:HOG) opened at 58.10 on Friday. Harley-Davidson Inc. has a 1-year low of $36.36 and a 1-year high of $61.35. The stock has a market cap of $10.37 billion, a P/E ratio of 15.56 and a beta of 0.96. The company has a 50-day moving average price of $54.62 and a 200 day moving average price of $50.49.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, October 18th. The company reported $0.64 earnings per share (EPS) for the quarter, hitting the Zacks’ consensus estimate of $0.64. Harley-Davidson had a net margin of 12.86% and a return on equity of 35.49%. The company earned $1.27 billion during the quarter, compared to the consensus estimate of $1.09 billion. During the same period in the prior year, the firm earned $0.69 earnings per share. Harley-Davidson’s revenue was down 4.3% on a year-over-year basis. Equities analysts expect that Harley-Davidson Inc. will post $3.88 earnings per share for the current fiscal year.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

A number of institutional investors have recently added to or reduced their stakes in the company. Bronfman E.L. Rothschild L.P. increased its position in shares of Harley-Davidson by 0.3% in the third quarter. Bronfman E.L. Rothschild L.P. now owns 1,925 shares of the company’s stock worth $101,000 after buying an additional 5 shares in the last quarter. Municipal Employees Retirement System of Michigan increased its position in shares of Harley-Davidson by 0.3% in the third quarter. Municipal Employees Retirement System of Michigan now owns 5,740 shares of the company’s stock worth $302,000 after buying an additional 20 shares in the last quarter. Concert Wealth Management Inc. increased its position in shares of Harley-Davidson by 0.6% in the third quarter. Concert Wealth Management Inc. now owns 4,977 shares of the company’s stock worth $261,000 after buying an additional 28 shares in the last quarter. Boston Private Wealth LLC increased its position in shares of Harley-Davidson by 0.5% in the second quarter. Boston Private Wealth LLC now owns 6,360 shares of the company’s stock worth $288,000 after buying an additional 30 shares in the last quarter. Finally, Fulton Bank N.A. increased its position in shares of Harley-Davidson by 0.6% in the third quarter. Fulton Bank N.A. now owns 9,301 shares of the company’s stock worth $489,000 after buying an additional 52 shares in the last quarter. 93.89% of the stock is owned by institutional investors.

Several brokerages have commented on HOG. Wedbush reaffirmed a “hold” rating on shares of Harley-Davidson in a report on Saturday, September 17th. Barclays PLC downgraded Harley-Davidson from an “equal weight” rating to an “underperform” rating and cut their target price for the stock from $49.00 to $45.00 in a report on Friday, July 29th. BMO Capital Markets reaffirmed an “outperform” rating and set a $66.00 target price on shares of Harley-Davidson in a report on Sunday, October 23rd. RBC Capital Markets reaffirmed an “underperform” rating and set a $43.00 target price on shares of Harley-Davidson in a report on Friday, July 29th. Finally, Stifel Nicolaus reaffirmed a “hold” rating and set a $50.00 target price on shares of Harley-Davidson in a report on Friday, October 14th. Three analysts have rated the stock with a sell rating, sixteen have issued a hold rating and five have issued a buy rating to the company’s stock. The company has an average rating of “Hold” and a consensus price target of $52.83.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

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