XCel Brands Inc (OTCMKTS:XELB) was downgraded by Zacks Investment Research from a “hold” rating to a “strong sell” rating in a report issued on Friday.

According to Zacks, “Xcel Brands, Inc. operates as a brand management company. It is focused on the acquisition, design, and licensing, marketing and retail sales of consumer brands including apparel, footwear, and sporting goods. The Company owns and manages the Isaac Mizrahi and Judith Ripka brands. Xcel operates through two segments, Design and Licensing, and Retail Business. The Design and licensing segment licenses its brands to third parties, provide certain design services, and generate royalty and design and service fee revenues through licensing and other agreements with wholesale manufacturers, sourcing and design companies, and retailers. The Retail Business segment operates bricks-and-mortar retail stores; and an e-commerce site under the Isaac Mizrahi Brands. Xcel Brands, Inc. is headquartered in New York. “

Separately, Wunderlich restated a “buy” rating and set a $9.00 target price (down previously from $11.00) on shares of XCel Brands in a research report on Wednesday, August 10th.

Shares of XCel Brands (OTCMKTS:XELB) opened at 4.95 on Friday. The firm has a market cap of $74.63 million and a price-to-earnings ratio of 137.50. The stock has a 50 day moving average price of $5.04 and a 200 day moving average price of $5.22. XCel Brands has a one year low of $4.00 and a one year high of $8.25.

A number of large investors have recently added to or reduced their stakes in the stock. Mesirow Financial Investment Management Equity Management purchased a new stake in XCel Brands during the second quarter valued at approximately $148,000. Kellner Capital LLC boosted its stake in XCel Brands by 19.5% in the second quarter. Kellner Capital LLC now owns 42,918 shares of the company’s stock valued at $216,000 after buying an additional 7,000 shares during the period. Finally, State of New Jersey Common Pension Fund D boosted its stake in XCel Brands by 2.8% in the third quarter. State of New Jersey Common Pension Fund D now owns 515,419 shares of the company’s stock valued at $2,541,000 after buying an additional 13,800 shares during the period.

About XCel Brands

Xcel Brands, Inc is a brand development and media company. The Company is engaged in the design, production, licensing, marketing, and direct to consumer sales of branded apparel, footwear, accessories, jewelry, home goods, and other consumer products, and the acquisition of consumer lifestyle brands.

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