Harley-Davidson Inc. (NYSE:HOG)‘s stock had its “overweight” rating restated by analysts at Morgan Stanley in a research note issued on Monday. They presently have a $61.00 target price on the stock, up from their previous target price of $54.00. Morgan Stanley’s price objective would suggest a potential upside of 1.80% from the stock’s current price.

Several other equities research analysts have also recently weighed in on HOG. BMO Capital Markets raised Harley-Davidson from a “market perform” rating to an “outperform” rating and upped their price target for the stock from $54.00 to $66.00 in a research note on Monday, August 1st. Argus reissued a “hold” rating on shares of Harley-Davidson in a research note on Monday, August 1st. Vetr raised Harley-Davidson from a “sell” rating to a “hold” rating and set a $51.00 target price on the stock in a research note on Monday, August 1st. Goldman Sachs Group Inc. reissued a “neutral” rating and issued a $47.00 target price on shares of Harley-Davidson in a research note on Wednesday, August 3rd. Finally, UBS AG reissued a “neutral” rating and issued a $55.00 target price on shares of Harley-Davidson in a research note on Sunday, August 14th. Three investment analysts have rated the stock with a sell rating, seventeen have given a hold rating and five have given a buy rating to the company’s stock. Harley-Davidson presently has an average rating of “Hold” and a consensus target price of $53.22.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

Shares of Harley-Davidson (NYSE:HOG) opened at 59.92 on Monday. The stock has a market cap of $10.69 billion, a price-to-earnings ratio of 16.04 and a beta of 0.96. Harley-Davidson has a one year low of $36.36 and a one year high of $61.35. The company has a 50-day moving average price of $56.14 and a 200 day moving average price of $51.13.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Tuesday, October 18th. The company reported $0.64 earnings per share for the quarter, hitting the Thomson Reuters’ consensus estimate of $0.64. The company had revenue of $1.27 billion for the quarter, compared to analysts’ expectations of $1.09 billion. Harley-Davidson had a return on equity of 35.49% and a net margin of 12.86%. The firm’s revenue for the quarter was down 4.3% on a year-over-year basis. During the same period in the prior year, the firm earned $0.69 earnings per share. Equities research analysts expect that Harley-Davidson will post $3.88 earnings per share for the current year.

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In other news, Director Donald A. James sold 100,000 shares of the firm’s stock in a transaction dated Wednesday, November 2nd. The stock was sold at an average price of $56.13, for a total value of $5,613,000.00. Following the transaction, the director now owns 5,523 shares of the company’s stock, valued at $310,005.99. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, VP Joanne M. Bischmann sold 5,037 shares of the firm’s stock in a transaction dated Monday, November 14th. The stock was sold at an average price of $60.00, for a total value of $302,220.00. Following the completion of the transaction, the vice president now directly owns 6,771 shares in the company, valued at approximately $406,260. The disclosure for this sale can be found here. 0.99% of the stock is owned by insiders.

Hedge funds and other institutional investors have recently bought and sold shares of the company. Bronfman E.L. Rothschild L.P. increased its position in Harley-Davidson by 0.3% in the third quarter. Bronfman E.L. Rothschild L.P. now owns 1,925 shares of the company’s stock valued at $101,000 after buying an additional 5 shares during the period. Sandy Spring Bank increased its position in Harley-Davidson by 84.4% in the third quarter. Sandy Spring Bank now owns 1,956 shares of the company’s stock valued at $103,000 after buying an additional 895 shares during the period. Mizuho Asset Management Co. Ltd. increased its position in Harley-Davidson by 59.1% in the second quarter. Mizuho Asset Management Co. Ltd. now owns 2,501 shares of the company’s stock valued at $113,000 after buying an additional 929 shares during the period. Tower Research Capital LLC TRC increased its position in Harley-Davidson by 344.8% in the second quarter. Tower Research Capital LLC TRC now owns 3,118 shares of the company’s stock valued at $141,000 after buying an additional 2,417 shares during the period. Finally, Investment Counselors of Maryland LLC increased its position in Harley-Davidson by 9.9% in the third quarter. Investment Counselors of Maryland LLC now owns 3,485 shares of the company’s stock valued at $183,000 after buying an additional 315 shares during the period. 91.60% of the stock is currently owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road l Harley-Davidson motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services.

5 Day Chart for NYSE:HOG

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