Investors sold shares of Harley-Davidson, Inc. (NYSE:HOG) on strength during trading hours on Thursday. $14.10 million flowed into the stock on the tick-up and $41.02 million flowed out of the stock on the tick-down, for a money net flow of $26.92 million out of the stock. Of all equities tracked, Harley-Davidson had the 19th highest net out-flow for the day. Harley-Davidson traded up $0.19 for the day and closed at $47.99

HOG has been the subject of a number of recent research reports. Royal Bank Of Canada boosted their target price on shares of Harley-Davidson from $58.00 to $60.00 and gave the stock a “sector perform” rating in a report on Wednesday, April 5th. Deutsche Bank AG reiterated a “hold” rating and issued a $50.00 target price (down from $52.00) on shares of Harley-Davidson in a report on Thursday, April 20th. ValuEngine downgraded shares of Harley-Davidson from a “buy” rating to a “hold” rating in a report on Tuesday. Stifel Nicolaus reiterated a “hold” rating and issued a $63.00 target price (up from $58.00) on shares of Harley-Davidson in a report on Friday, April 14th. Finally, Robert W. Baird reiterated a “neutral” rating and issued a $62.00 target price on shares of Harley-Davidson in a report on Wednesday, June 7th. Two research analysts have rated the stock with a sell rating, nineteen have given a hold rating and four have issued a buy rating to the stock. The stock has an average rating of “Hold” and an average target price of $54.83.

The firm has a market cap of $8.40 billion, a PE ratio of 13.91 and a beta of 0.85. The stock’s 50-day moving average price is $52.26 and its 200 day moving average price is $56.05.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating the Zacks’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The firm had revenue of $1.58 billion for the quarter, compared to the consensus estimate of $1.60 billion. During the same period in the previous year, the business earned $1.55 earnings per share. The company’s revenue for the quarter was down 5.6% compared to the same quarter last year. Equities research analysts expect that Harley-Davidson, Inc. will post $3.39 earnings per share for the current fiscal year.

Several hedge funds have recently bought and sold shares of the stock. Leavell Investment Management Inc. increased its stake in Harley-Davidson by 0.6% in the first quarter. Leavell Investment Management Inc. now owns 5,534 shares of the company’s stock worth $335,000 after buying an additional 34 shares during the period. Fulton Bank N.A. increased its stake in Harley-Davidson by 0.4% in the first quarter. Fulton Bank N.A. now owns 9,272 shares of the company’s stock worth $561,000 after buying an additional 38 shares during the period. Contravisory Investment Management Inc. increased its stake in Harley-Davidson by 1.7% in the second quarter. Contravisory Investment Management Inc. now owns 4,291 shares of the company’s stock worth $232,000 after buying an additional 72 shares during the period. Louisiana State Employees Retirement System increased its stake in Harley-Davidson by 0.9% in the second quarter. Louisiana State Employees Retirement System now owns 10,900 shares of the company’s stock worth $589,000 after buying an additional 100 shares during the period. Finally, First Business Financial Services Inc. increased its stake in Harley-Davidson by 1.2% in the first quarter. First Business Financial Services Inc. now owns 8,907 shares of the company’s stock worth $539,000 after buying an additional 107 shares during the period. Hedge funds and other institutional investors own 85.03% of the company’s stock.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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