News articles about Marketo (NASDAQ:MKTO) have been trending very positive this week, Accern Sentiment Analysis reports. The research group rates the sentiment of press coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Marketo earned a media sentiment score of 0.51 on Accern’s scale. Accern also assigned headlines about the software maker an impact score of 94 out of 100, meaning that recent press coverage is extremely likely to have an impact on the company’s share price in the next several days.

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Marketo Company Profile

Marketo, Inc is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight.

Insider Buying and Selling by Quarter for Marketo (NASDAQ:MKTO)

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