Media stories about Reynolds American (NYSE:RAI) have trended somewhat positive on Thursday, Accern Sentiment reports. The research firm identifies positive and negative press coverage by analyzing more than twenty million news and blog sources in real time. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Reynolds American earned a news impact score of 0.11 on Accern’s scale. Accern also gave news coverage about the company an impact score of 37 out of 100, indicating that recent press coverage is unlikely to have an impact on the stock’s share price in the next few days.

These are some of the news articles that may have impacted Accern Sentiment’s analysis:

Shares of Reynolds American (RAI) traded down 2.23% during mid-day trading on Thursday, hitting $65.40. 159,452,032 shares of the stock were exchanged. Reynolds American has a one year low of $43.38 and a one year high of $67.81. The company has a 50-day moving average of $65.38 and a 200 day moving average of $63.55.

Reynolds American (NYSE:RAI) last posted its quarterly earnings data on Wednesday, May 3rd. The company reported $0.56 earnings per share for the quarter, missing analysts’ consensus estimates of $0.57 by $0.01. The firm had revenue of $2.95 billion during the quarter, compared to analyst estimates of $3.03 billion. Reynolds American had a net margin of 26.23% and a return on equity of 15.64%. The business’s quarterly revenue was up 1.1% on a year-over-year basis. During the same period in the prior year, the firm earned $0.50 EPS. Equities analysts predict that Reynolds American will post $2.56 earnings per share for the current year.

RAI has been the subject of several research analyst reports. Zacks Investment Research downgraded shares of Reynolds American from a “hold” rating to a “sell” rating in a research report on Tuesday, May 2nd. Vetr downgraded shares of Reynolds American from a “hold” rating to a “sell” rating and set a $61.64 price target for the company. in a research report on Wednesday, April 5th. Jefferies Group LLC reiterated a “hold” rating and issued a $60.00 price objective on shares of Reynolds American in a report on Wednesday, April 26th. Piper Jaffray Companies started coverage on shares of Reynolds American in a report on Thursday, May 25th. They issued a “neutral” rating and a $67.00 price objective for the company. Finally, Cowen and Company reiterated a “hold” rating and issued a $65.00 price objective on shares of Reynolds American in a report on Tuesday, July 11th. Two investment analysts have rated the stock with a sell rating, ten have given a hold rating, one has given a buy rating and one has given a strong buy rating to the stock. The company has an average rating of “Hold” and a consensus price target of $59.82.

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Reynolds American Company Profile

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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