Harley-Davidson, Inc. (NYSE:HOG) was downgraded by analysts at Sanford C. Bernstein from an “outperform” rating to a “market perform” rating in a research report issued to clients and investors on Wednesday, July 12th, Marketbeat Ratings reports. They currently have a $55.00 price objective on the stock. Sanford C. Bernstein’s target price indicates a potential upside of 14.44% from the stock’s current price.

Several other equities analysts have also recently weighed in on the stock. Stifel Nicolaus reaffirmed a “hold” rating and set a $63.00 price target (up from $58.00) on shares of Harley-Davidson in a research note on Friday, April 14th. Deutsche Bank AG reaffirmed a “hold” rating and set a $50.00 price target (down from $52.00) on shares of Harley-Davidson in a research note on Thursday, April 20th. Jefferies Group LLC reaffirmed a “hold” rating and set a $49.00 price target on shares of Harley-Davidson in a research note on Tuesday, July 4th. Goldman Sachs Group, Inc. (The) reissued a “neutral” rating and issued a $54.00 target price on shares of Harley-Davidson in a research note on Tuesday, April 18th. Finally, Tigress Financial reissued a “buy” rating on shares of Harley-Davidson in a research note on Friday, March 17th. Two research analysts have rated the stock with a sell rating, nineteen have issued a hold rating and four have given a buy rating to the stock. The company has an average rating of “Hold” and an average target price of $54.83.

Harley-Davidson (HOG) opened at 48.06 on Wednesday. The firm has a 50-day moving average of $52.26 and a 200-day moving average of $56.05. The stock has a market capitalization of $8.38 billion, a PE ratio of 14.07 and a beta of 0.84. Harley-Davidson has a one year low of $46.00 and a one year high of $63.40.

Harley-Davidson (NYSE:HOG) last announced its earnings results on Tuesday, July 18th. The company reported $1.48 EPS for the quarter, topping the consensus estimate of $1.38 by $0.10. The firm had revenue of $1.58 billion for the quarter, compared to the consensus estimate of $1.60 billion. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The business’s quarterly revenue was down 5.6% on a year-over-year basis. During the same period last year, the company posted $1.55 EPS. On average, equities research analysts forecast that Harley-Davidson will post $3.39 earnings per share for the current year.

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Several hedge funds have recently added to or reduced their stakes in HOG. FMR LLC boosted its stake in Harley-Davidson by 233.2% in the fourth quarter. FMR LLC now owns 575,566 shares of the company’s stock valued at $33,578,000 after buying an additional 402,811 shares during the period. Two Sigma Investments LP purchased a new stake in Harley-Davidson during the fourth quarter valued at $646,000. AQR Capital Management LLC boosted its stake in Harley-Davidson by 293.9% in the fourth quarter. AQR Capital Management LLC now owns 34,687 shares of the company’s stock valued at $2,024,000 after buying an additional 25,882 shares during the period. Numeric Investors LLC purchased a new stake in Harley-Davidson during the fourth quarter valued at $473,000. Finally, Putnam Investments LLC purchased a new stake in Harley-Davidson during the fourth quarter valued at $204,000. Institutional investors own 85.14% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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