Liberty Interactive Corporation (NASDAQ: QVCA) and LightInTheBox Holding Co. (NYSE:LITB) are both retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitabiliy, earnings, dividends and risk.

Insider & Institutional Ownership

90.0% of Liberty Interactive Corporation shares are owned by institutional investors. Comparatively, 0.6% of LightInTheBox Holding Co. shares are owned by institutional investors. 10.7% of Liberty Interactive Corporation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Liberty Interactive Corporation and LightInTheBox Holding Co., as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty Interactive Corporation 0 1 9 0 2.90
LightInTheBox Holding Co. 0 0 0 0 N/A

Liberty Interactive Corporation currently has a consensus target price of $30.00, indicating a potential upside of 23.81%. Given Liberty Interactive Corporation’s higher possible upside, research analysts plainly believe Liberty Interactive Corporation is more favorable than LightInTheBox Holding Co..

Volatility & Risk

Liberty Interactive Corporation has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, LightInTheBox Holding Co. has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500.


This table compares Liberty Interactive Corporation and LightInTheBox Holding Co.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty Interactive Corporation 4.59% 9.98% 3.42%
LightInTheBox Holding Co. -3.01% -9.62% -5.61%

Earnings & Valuation

This table compares Liberty Interactive Corporation and LightInTheBox Holding Co.’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Liberty Interactive Corporation $10.17 billion 1.07 $1.78 billion $0.99 24.47
LightInTheBox Holding Co. $297.89 million 0.61 -$8.31 million ($0.13) -20.38

Liberty Interactive Corporation has higher revenue and earnings than LightInTheBox Holding Co.. LightInTheBox Holding Co. is trading at a lower price-to-earnings ratio than Liberty Interactive Corporation, indicating that it is currently the more affordable of the two stocks.


Liberty Interactive Corporation beats LightInTheBox Holding Co. on 11 of the 12 factors compared between the two stocks.

About Liberty Interactive Corporation

Liberty Interactive Corporation owns interests in subsidiaries and other companies, which are primarily engaged in the video and online commerce industries. Through its subsidiaries and affiliates, the Company operates in North America, Europe and Asia. Its principal businesses and assets include its subsidiaries QVC, Inc. (QVC), zulily, llc (zulily) and and Evite, Inc. (Evite). The Company’s segments include QVC, zulily, and Corporate and other. Evite is an online invitation and social event planning service on the Web. As of December 31, 2016, QVC marketed and sold a range of consumer products primarily through live merchandise-focused televised shopping programs distributed to approximately 362 million households each day and through its Websites, including, and other interactive media, such as mobile applications. Zulily’s merchandise includes women’s, children’s and men’s apparel, children’s merchandise and other products, such as kitchen accessories and home decor.

About LightInTheBox Holding Co.

LightInTheBox Holding Co., Ltd. (LightInTheBox) is an online retail company that delivers products directly to consumers around the world. The Company offers a range of products through, and its other Websites, as well as mobile applications, which are available in approximately 30 languages. It has over 687,800 product listings. The Company also offers a range of other products in its other general merchandise product category. Its major markets are Europe and North America. The Company’s product offerings include apparel and other general merchandise. Its apparel category includes customized, special occasion apparel and fast fashion. Its other general merchandise category includes small accessories and gadgets, home and garden, electronics and communication devices and other products. The Company has additional Websites for specific products and geographic regions, including for products targeting its Chinese customer base.

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