Thrivent Financial For Lutherans purchased a new position in shares of The Rubicon Project, Inc. (NYSE:RUBI) during the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 124,400 shares of the software maker’s stock, valued at approximately $732,000. Thrivent Financial For Lutherans owned 0.26% of The Rubicon Project as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also added to or reduced their stakes in the stock. UBS Asset Management Americas Inc. raised its position in shares of The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock valued at $111,000 after buying an additional 1,300 shares in the last quarter. American International Group Inc. raised its position in The Rubicon Project by 7.0% in the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock worth $135,000 after buying an additional 1,509 shares during the period. Virginia Retirement Systems ET AL raised its position in The Rubicon Project by 8.7% in the first quarter. Virginia Retirement Systems ET AL now owns 29,900 shares of the software maker’s stock worth $176,000 after buying an additional 2,400 shares during the period. Russell Investments Group Ltd. bought a new position in The Rubicon Project during the fourth quarter worth $230,000. Finally, Stoneridge Investment Partners LLC raised its position in The Rubicon Project by 8.2% in the first quarter. Stoneridge Investment Partners LLC now owns 46,590 shares of the software maker’s stock worth $274,000 after buying an additional 3,530 shares during the period. 63.19% of the stock is owned by institutional investors and hedge funds.

Shares of The Rubicon Project, Inc. (NYSE RUBI) traded up 2.73% on Tuesday, hitting $4.14. The company’s stock had a trading volume of 498,060 shares. The firm’s market cap is $203.06 million. The Rubicon Project, Inc. has a one year low of $3.99 and a one year high of $9.95. The stock has a 50-day moving average price of $5.23 and a 200 day moving average price of $6.31.

The Rubicon Project (NYSE:RUBI) last posted its quarterly earnings data on Tuesday, August 1st. The software maker reported ($0.21) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.15) by $0.06. The firm had revenue of $42.90 million during the quarter, compared to analyst estimates of $47.98 million. The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The business’s quarterly revenue was down 34.1% on a year-over-year basis. During the same period in the prior year, the firm earned $0.17 EPS. Equities research analysts predict that The Rubicon Project, Inc. will post ($0.33) EPS for the current year.

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A number of equities analysts have recently issued reports on the company. TheStreet downgraded The Rubicon Project from a “c” rating to a “d” rating in a research note on Monday, April 17th. Jefferies Group LLC reaffirmed a “hold” rating and issued a $7.25 target price on shares of The Rubicon Project in a report on Monday, May 8th. Zacks Investment Research cut The Rubicon Project from a “buy” rating to a “hold” rating in a report on Friday, July 14th. BidaskClub cut The Rubicon Project from a “hold” rating to a “sell” rating in a report on Saturday, July 8th. Finally, ValuEngine cut The Rubicon Project from a “hold” rating to a “sell” rating in a report on Friday, June 2nd. Four investment analysts have rated the stock with a sell rating, ten have issued a hold rating and one has issued a buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and an average target price of $8.04.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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