The Rubicon Project, Inc. (NYSE:RUBI) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a research report issued to clients and investors on Friday, July 14th.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Several other research analysts also recently issued reports on the stock. TheStreet downgraded shares of The Rubicon Project from a “c” rating to a “d” rating in a research note on Monday, April 17th. Jefferies Group LLC reiterated a “hold” rating and issued a $7.25 target price on shares of The Rubicon Project in a research note on Monday, May 8th. BidaskClub downgraded shares of The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Saturday, July 8th. ValuEngine downgraded shares of The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Friday, June 2nd. Finally, Royal Bank Of Canada reiterated a “hold” rating and issued a $6.00 target price on shares of The Rubicon Project in a research note on Monday, June 5th. Four research analysts have rated the stock with a sell rating, ten have given a hold rating and one has assigned a buy rating to the stock. The company currently has an average rating of “Hold” and a consensus price target of $8.04.

The Rubicon Project (NYSE RUBI) traded up 2.73% during trading on Friday, hitting $4.14. 498,060 shares of the stock were exchanged. The Rubicon Project has a 52 week low of $3.99 and a 52 week high of $9.95. The stock has a 50 day moving average of $5.23 and a 200-day moving average of $6.31. The stock’s market cap is $203.06 million.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.15) by $0.06. The firm had revenue of $42.90 million during the quarter, compared to the consensus estimate of $47.98 million. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The company’s quarterly revenue was down 34.1% on a year-over-year basis. During the same quarter in the prior year, the company posted $0.17 EPS. Equities analysts expect that The Rubicon Project will post ($0.33) EPS for the current fiscal year.

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Hedge funds have recently made changes to their positions in the stock. UBS Asset Management Americas Inc. boosted its stake in shares of The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock worth $111,000 after buying an additional 1,300 shares in the last quarter. Teton Advisors Inc. boosted its stake in shares of The Rubicon Project by 94.2% in the second quarter. Teton Advisors Inc. now owns 23,500 shares of the software maker’s stock worth $121,000 after buying an additional 11,400 shares in the last quarter. American International Group Inc. boosted its stake in shares of The Rubicon Project by 7.0% in the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock worth $135,000 after buying an additional 1,509 shares in the last quarter. SG Americas Securities LLC acquired a new stake in shares of The Rubicon Project during the second quarter worth approximately $143,000. Finally, Virginia Retirement Systems ET AL boosted its stake in shares of The Rubicon Project by 8.7% in the first quarter. Virginia Retirement Systems ET AL now owns 29,900 shares of the software maker’s stock worth $176,000 after buying an additional 2,400 shares in the last quarter. 63.19% of the stock is owned by institutional investors and hedge funds.

The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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