Elizabeth Arden (NASDAQ: RDEN) and Coty (NYSE:COTY) are both non-cyclical consumer goods & services companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

Analyst Ratings

This is a summary of current ratings and target prices for Elizabeth Arden and Coty, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Elizabeth Arden 0 1 0 0 2.00
Coty 2 8 5 0 2.20

Elizabeth Arden currently has a consensus price target of $14.00, indicating a potential upside of 0.07%. Coty has a consensus price target of $22.89, indicating a potential upside of 17.52%. Given Coty’s stronger consensus rating and higher probable upside, analysts plainly believe Coty is more favorable than Elizabeth Arden.


Coty pays an annual dividend of $0.50 per share and has a dividend yield of 2.6%. Elizabeth Arden does not pay a dividend. Coty pays out -200.0% of its earnings in the form of a dividend. Coty has raised its dividend for 2 consecutive years.

Insider and Institutional Ownership

70.7% of Elizabeth Arden shares are owned by institutional investors. Comparatively, 66.3% of Coty shares are owned by institutional investors. 15.2% of Elizabeth Arden shares are owned by insiders. Comparatively, 16.1% of Coty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Elizabeth Arden and Coty’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Elizabeth Arden N/A N/A N/A ($2.49) -5.62
Coty $6.48 billion 2.25 $991.00 million ($0.25) -77.92

Coty has higher revenue and earnings than Elizabeth Arden. Coty is trading at a lower price-to-earnings ratio than Elizabeth Arden, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Elizabeth Arden has a beta of 1.35, suggesting that its stock price is 35% more volatile than the S&P 500. Comparatively, Coty has a beta of 0.3, suggesting that its stock price is 70% less volatile than the S&P 500.


This table compares Elizabeth Arden and Coty’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Elizabeth Arden -11.89% -135.03% -11.66%
Coty -2.29% 9.12% 3.10%


Coty beats Elizabeth Arden on 12 of the 14 factors compared between the two stocks.

About Elizabeth Arden

Elizabeth Arden, Inc. is a global beauty products company with a portfolio of fragrance, skin care and cosmetics brands. The Company’s segments include North America and International. The Company’s North America segment sells its portfolio of owned, licensed and distributed brands, including the Elizabeth Arden products, to retailers, mass retailers and distributors in the United States, Canada and Puerto Rico, and also includes its direct to consumer business, which consists of its Elizabeth Arden branded retail outlet stores and its e-commerce business in North America. The Company’s North America segment also sells Elizabeth Arden products through the Red Door Spa beauty salons and spas. The Company’s International segment sells its portfolio of owned and licensed brands, including its Elizabeth Arden products, to perfumeries, boutiques, department stores, travel retail outlets and distributors in approximately 120 countries outside of North America.

About Coty

Coty Inc. is a beauty company. The Company operates through four segments: Fragrances, Color Cosmetics, Skin & Body Care and Brazil Acquisition. Its fragrance products include a range of men’s and women’s products. Its fragrance brands include Calvin Klein, Marc Jacobs, Davidoff, Chloe, Balenciaga, Beyonce, Bottega Veneta, Miu Miu and Roberto Cavalli. Its color cosmetics products include lip, eye, nail and facial color products. The brands in its Color Cosmetics segment include Bourjois, Rimmel, Sally Hansen and OPI. Its skin & body care products include shower gels, deodorants, skin care and sun treatment products. Its skin & body care brands are adidas, Lancaster, philosophy and Playboy. The Company, through Hypermarcas S.A., engages in personal care and beauty business. The Brazil Acquisition segment includes product groupings, such as skin care, nail care, deodorants and hair care products. It operates in the Americas; Europe, the Middle East and Africa (EMEA), and Asia Pacific.

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