News articles about The Rubicon Project (NYSE:RUBI) have trended somewhat positive this week, Accern reports. The research group identifies positive and negative news coverage by analyzing more than twenty million blog and news sources in real time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. The Rubicon Project earned a daily sentiment score of 0.03 on Accern’s scale. Accern also gave press coverage about the software maker an impact score of 46.8846792726858 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the news stories that may have effected Accern Sentiment’s scoring:

Several analysts recently weighed in on RUBI shares. Zacks Investment Research upgraded shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 target price for the company in a report on Thursday, July 13th. TheStreet downgraded shares of The Rubicon Project from a “c” rating to a “d” rating in a report on Monday, April 17th. Royal Bank Of Canada reiterated a “hold” rating and issued a $6.00 target price on shares of The Rubicon Project in a report on Monday, June 5th. Jefferies Group LLC reiterated a “hold” rating and issued a $7.25 target price on shares of The Rubicon Project in a report on Monday, May 8th. Finally, B. Riley reiterated a “neutral” rating and issued a $5.00 target price on shares of The Rubicon Project in a report on Monday, August 7th. Four research analysts have rated the stock with a sell rating, ten have issued a hold rating and one has assigned a buy rating to the company’s stock. The stock presently has a consensus rating of “Hold” and an average target price of $8.04.

The Rubicon Project (NYSE:RUBI) opened at 3.78 on Monday. The firm’s market cap is $185.40 million. The firm has a 50 day moving average of $4.88 and a 200 day moving average of $6.10. The Rubicon Project has a 1-year low of $3.65 and a 1-year high of $9.80.

The Rubicon Project (NYSE:RUBI) last released its quarterly earnings data on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.15) by $0.06. The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The business had revenue of $42.90 million during the quarter, compared to analyst estimates of $47.98 million. During the same period in the previous year, the company earned $0.17 EPS. The Rubicon Project’s revenue was down 34.1% on a year-over-year basis. On average, equities research analysts expect that The Rubicon Project will post ($0.46) EPS for the current year.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Insider Buying and Selling by Quarter for The Rubicon Project (NYSE:RUBI)

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