Qumu Corp (NASDAQ: RIMG) and Immersion Corporation (NASDAQ:IMMR) are both technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, earnings, dividends, profitability, risk, institutional ownership and analyst recommendations.


This table compares Qumu Corp and Immersion Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Qumu Corp -53.08% -83.70% -35.35%
Immersion Corporation -113.47% -43.56% -22.98%

Valuation & Earnings

This table compares Qumu Corp and Immersion Corporation’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Qumu Corp N/A N/A N/A N/A N/A
Immersion Corporation $51.85 million 4.38 -$17.43 million ($2.03) -3.82

Qumu Corp has higher revenue, but lower earnings than Immersion Corporation.

Analyst Ratings

This is a breakdown of current ratings and price targets for Qumu Corp and Immersion Corporation, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Qumu Corp 0 0 0 0 N/A
Immersion Corporation 0 1 4 0 2.80

Immersion Corporation has a consensus target price of $10.75, indicating a potential upside of 38.53%. Given Immersion Corporation’s higher probable upside, analysts clearly believe Immersion Corporation is more favorable than Qumu Corp.

Institutional and Insider Ownership

74.9% of Immersion Corporation shares are owned by institutional investors. 7.2% of Immersion Corporation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


Immersion Corporation beats Qumu Corp on 7 of the 8 factors compared between the two stocks.

Qumu Corp Company Profile

Qumu Corporation (Qumu) is an enterprise video content management software company. The Company is engaged in providing tools businesses need to create, manage, secure, deliver and measure their videos. The Company operates through the enterprise video content management software business segment. Its video content management software solutions allow organizations to create, capture, organize and deliver content across the extended enterprise to a range of end points, including mobile devices and thick or thin clients. Qumu’s video platform supports both live and on-demand streaming. The Qumu platform is a video content management software solution that can be deployed as a perpetual software license, a term software license or a cloud-hosted software as a service (SaaS). Qumu Capture Studio is a portable software-enabled device that records, edits and publishes video and presentation content.

Immersion Corporation Company Profile

Immersion Corporation is a licensing company focused on the creation, design, development and licensing of haptic technologies that allow people to use their sense of touch when operating digital devices. The Company develops, licenses and supports a range of software and intellectual property (IP). It is focused on the markets, including mobile devices, wearables, consumer, mobile entertainment and other content; console gaming; automotive; medical, and commercial. It provides advanced tactile software, related tools and technical assistance to certain customers, and offers licenses to its patented IP to other customers. Its licenses enable customers to deploy haptically-enabled devices, content and other offerings, which they sell under own brand names. It holds patents, covering digital technologies and including ways in which touch-related technology can be incorporated into and between hardware products and components, systems software, application software, and digital content.

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