Omnicom Group (NYSE: OMC) and MDC Partners (NASDAQ:MDCA) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitability, earnings and institutional ownership.

Institutional and Insider Ownership

98.0% of Omnicom Group shares are owned by institutional investors. Comparatively, 86.1% of MDC Partners shares are owned by institutional investors. 1.1% of Omnicom Group shares are owned by insiders. Comparatively, 3.4% of MDC Partners shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Dividends

Omnicom Group pays an annual dividend of $2.20 per share and has a dividend yield of 2.9%. MDC Partners does not pay a dividend. Omnicom Group pays out 44.4% of its earnings in the form of a dividend. MDC Partners has raised its dividend for 7 consecutive years.

Risk and Volatility

Omnicom Group has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500. Comparatively, MDC Partners has a beta of 1.57, indicating that its stock price is 57% more volatile than the S&P 500.

Profitability

This table compares Omnicom Group and MDC Partners’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Omnicom Group 7.61% 42.54% 5.22%
MDC Partners -1.70% -5.72% 1.77%

Earnings & Valuation

This table compares Omnicom Group and MDC Partners’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Omnicom Group $15.41 billion 1.15 $2.32 billion $4.95 15.51
MDC Partners $1.47 billion 0.39 $150.77 million ($0.56) -18.13

Omnicom Group has higher revenue and earnings than MDC Partners. MDC Partners is trading at a lower price-to-earnings ratio than Omnicom Group, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Omnicom Group and MDC Partners, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Omnicom Group 1 10 1 0 2.00
MDC Partners 0 4 3 0 2.43

Omnicom Group presently has a consensus target price of $85.36, suggesting a potential upside of 11.21%. MDC Partners has a consensus target price of $12.17, suggesting a potential upside of 19.87%. Given MDC Partners’ stronger consensus rating and higher probable upside, analysts clearly believe MDC Partners is more favorable than Omnicom Group.

Summary

Omnicom Group beats MDC Partners on 9 of the 17 factors compared between the two stocks.

About Omnicom Group

Omnicom Group Inc. is a holding company. The Company provides advertising, marketing and corporate communications services. The Company’s branded networks and agencies operate in all markets around the world and provide a range of services, which it groups into four disciplines: advertising, customer relationship management (CRM), public relations and specialty communications. The Company caters to various industry sectors, such as food and beverage, consumer products, pharmaceuticals and healthcare, financial services, technology, travel and entertainment, telecommunications and retail. The Company’s branded networks and agencies conduct business on a global basis and operate in the geographic regions, such as The Americas, which includes North America and Latin America; EMEA, which includes Europe, the Middle East and Africa, and Asia Pacific, which includes Australia, China, India, Japan, Korea, New Zealand, Singapore and other Asian countries.

About MDC Partners

MDC Partners Inc. is a provider of global marketing, advertising, activation, communications and strategic consulting solutions. The Company and its subsidiary agencies (Partner Firms) deliver a range of customized services. The Company’s segments include Reportable Segment, All Other and Corporate. The Reportable segment consists of the Company’s integrated advertising, media and public relations service companies. The All Other segment consists of the companies that provide the Company’s specialist marketing offerings, such as direct marketing, sales promotion, market research, strategic communications, database and customer relationship management, data analytics and insights, corporate identity, and design and branding. The Reportable segment includes the operations of various companies, such as Allison & Partners, Anomaly, Crispin Porter + Bogusky, Doner, Forsman & Bodenfors, Hunter PR, kbs, MDC Media Partners and 72andSunny.

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