Generation Next Franchise Brands (OTCMKTS: VEND) and Wpp Plc (NASDAQ:WPPGY) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, valuation, dividends, analyst recommendations, earnings and institutional ownership.

Earnings and Valuation

This table compares Generation Next Franchise Brands and Wpp Plc’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Generation Next Franchise Brands $5.06 million 6.23 -$7.62 million N/A N/A
Wpp Plc $18.72 billion 1.37 $3.30 billion N/A N/A

Wpp Plc has higher revenue and earnings than Generation Next Franchise Brands.

Insider & Institutional Ownership

3.9% of Wpp Plc shares are owned by institutional investors. 62.6% of Generation Next Franchise Brands shares are owned by company insiders. Comparatively, 1.0% of Wpp Plc shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Risk & Volatility

Generation Next Franchise Brands has a beta of -8.3, meaning that its stock price is 930% less volatile than the S&P 500. Comparatively, Wpp Plc has a beta of 1.19, meaning that its stock price is 19% more volatile than the S&P 500.


This table compares Generation Next Franchise Brands and Wpp Plc’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Generation Next Franchise Brands N/A N/A N/A
Wpp Plc N/A N/A N/A

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Generation Next Franchise Brands and Wpp Plc, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Generation Next Franchise Brands 0 0 1 0 3.00
Wpp Plc 1 3 5 0 2.44

Generation Next Franchise Brands presently has a consensus price target of $1.50, suggesting a potential upside of 50.00%. Wpp Plc has a consensus price target of $130.00, suggesting a potential upside of 28.48%. Given Generation Next Franchise Brands’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Generation Next Franchise Brands is more favorable than Wpp Plc.


Wpp Plc pays an annual dividend of $4.89 per share and has a dividend yield of 4.8%. Generation Next Franchise Brands does not pay a dividend.


Wpp Plc beats Generation Next Franchise Brands on 6 of the 10 factors compared between the two stocks.

About Generation Next Franchise Brands

Generation NEXT Franchise Brands, Inc. formerly Fresh Healthy Vending International, Inc., is a franchise development company and operator of Company-owned vending machines, micro markets and frozen yogurt robots. The Company provides a portfolio of fresh, organic and all-natural snacks and drinks. The micro market provides fresh full meal options, such as salads, sandwiches and wraps. The micro market is designed for implementation in corporate environments, hotel lobbies, auto dealerships and other retail environments. The Company is focused on setting up national distribution partners to carry the consumable products required for the frozen yogurt robots. It outsources non-core functions to third-party vendors. Its services include machine manufacturing, transport, location set-up, maintenance, inventory, food management and ordering, payment processing and cash management. As of June 30, 2016, the Company and its franchisees operated over 3,000 vending machines and micro markets.

About Wpp Plc

WPP PLC is a parent company that, through its subsidiaries, is engaged in the provision of communications and marketing services worldwide. The Company has four segments: Advertising and Media Investment Management; Consumer Insight (formerly Information, Insight & Consultancy); Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications, which includes WPP Digital and direct, digital, promotional and relationship marketing. It comprises companies in disciplines, such as advertising, media investment management, consumer insight, public relations and public affairs, branding and identity, healthcare communications, specialist communications, and direct, digital, promotion and relationship marketing. As of December 31, 2009, WPP PLC operated through 2,400 offices in 107 countries. In February 2009, the Company acquired Red Dot Square Solutions. In May 2010, the Company acquired Midia Digital and I-Cherry, two of the digital agencies in Brazil.

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