Groupon, Inc. (NASDAQ:GRPN) saw a large decline in short interest during the month of August. As of August 15th, there was short interest totalling 34,252,685 shares, a decline of 23.4% from the July 31st total of 44,714,562 shares. Based on an average daily trading volume, of 9,646,296 shares, the short-interest ratio is currently 3.6 days. Currently, 8.0% of the company’s stock are short sold.

In other news, insider James Sullivan sold 25,000 shares of Groupon stock in a transaction dated Monday, August 14th. The stock was sold at an average price of $3.96, for a total transaction of $99,000.00. Following the sale, the insider now owns 343,353 shares in the company, valued at $1,359,677.88. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Brian Stevens sold 10,000 shares of Groupon stock in a transaction dated Tuesday, May 30th. The stock was sold at an average price of $3.15, for a total value of $31,500.00. Following the sale, the chief accounting officer now owns 204,141 shares in the company, valued at approximately $643,044.15. The disclosure for this sale can be found here. Insiders have sold a total of 889,071 shares of company stock valued at $3,254,577 over the last ninety days. 23.40% of the stock is owned by company insiders.

Several hedge funds and other institutional investors have recently added to or reduced their stakes in GRPN. Karp Capital Management Corp bought a new position in Groupon during the first quarter valued at $108,000. Aperio Group LLC boosted its position in Groupon by 4.6% in the second quarter. Aperio Group LLC now owns 28,844 shares of the coupon company’s stock valued at $111,000 after buying an additional 1,268 shares during the period. Invictus RG boosted its position in Groupon by 359.6% in the first quarter. Invictus RG now owns 28,782 shares of the coupon company’s stock valued at $113,000 after buying an additional 22,520 shares during the period. Ameritas Investment Partners Inc. bought a new position in Groupon during the second quarter valued at $116,000. Finally, FNY Managed Accounts LLC bought a new position in Groupon during the first quarter valued at $117,000. Institutional investors own 57.64% of the company’s stock.

A number of analysts have recently commented on the company. UBS AG cut their target price on Groupon from $3.65 to $2.85 and set a “sell” rating on the stock in a research report on Wednesday, May 31st. B. Riley upgraded Groupon to a “buy” rating and set a $5.50 target price on the stock in a research report on Tuesday, July 4th. BidaskClub upgraded Groupon from a “sell” rating to a “hold” rating in a research report on Thursday, August 3rd. Barclays PLC reiterated an “underweight” rating and set a $3.85 target price (up previously from $3.40) on shares of Groupon in a research report on Wednesday, August 9th. Finally, Wedbush reiterated a “positive” rating and set a $4.08 target price (down previously from $4.50) on shares of Groupon in a research report on Wednesday. Six analysts have rated the stock with a sell rating, eleven have given a hold rating, five have given a buy rating and one has issued a strong buy rating to the company’s stock. Groupon currently has a consensus rating of “Hold” and an average price target of $4.57.

Shares of Groupon (NASDAQ GRPN) opened at 4.07 on Friday. Groupon has a 52 week low of $2.90 and a 52 week high of $5.55. The stock’s market cap is $2.26 billion. The stock’s 50 day moving average price is $3.92 and its 200 day moving average price is $3.76.

Groupon (NASDAQ:GRPN) last released its quarterly earnings results on Wednesday, August 2nd. The coupon company reported $0.02 earnings per share for the quarter, beating the Thomson Reuters’ consensus estimate of ($0.04) by $0.06. The company had revenue of $662.60 million during the quarter, compared to analysts’ expectations of $668.84 million. Groupon had a negative net margin of 4.16% and a negative return on equity of 13.08%. The business’s quarterly revenue was down 8.5% compared to the same quarter last year. During the same quarter in the prior year, the company earned ($0.01) earnings per share. Equities research analysts anticipate that Groupon will post $0.12 EPS for the current fiscal year.

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Groupon Company Profile

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

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