Deluxe Corporation (NYSE: DLX) and Auxilio (NASDAQ:AUXO) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.

Profitability

This table compares Deluxe Corporation and Auxilio’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Deluxe Corporation 11.98% 27.83% 11.83%
Auxilio 0.03% 0.16% 0.06%

Analyst Ratings

This is a breakdown of current ratings and target prices for Deluxe Corporation and Auxilio, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe Corporation 0 0 0 0 N/A
Auxilio 0 0 3 0 3.00

Auxilio has a consensus price target of $6.63, suggesting a potential upside of 96.59%. Given Auxilio’s higher possible upside, analysts plainly believe Auxilio is more favorable than Deluxe Corporation.

Institutional and Insider Ownership

91.4% of Deluxe Corporation shares are owned by institutional investors. 2.4% of Deluxe Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Deluxe Corporation and Auxilio’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Deluxe Corporation $1.91 billion 1.72 $453.00 million $4.68 14.51
Auxilio $65.58 million 0.49 $4.93 million N/A N/A

Deluxe Corporation has higher revenue and earnings than Auxilio.

Dividends

Deluxe Corporation pays an annual dividend of $1.20 per share and has a dividend yield of 1.8%. Auxilio does not pay a dividend. Deluxe Corporation pays out 25.6% of its earnings in the form of a dividend.

Summary

Deluxe Corporation beats Auxilio on 10 of the 13 factors compared between the two stocks.

Deluxe Corporation Company Profile

Deluxe Corporation is a provider of payment solutions. The Company provides a suite of customer life cycle management solutions to its customers across multiple channels. The Company operates in three segments: Small Business Services segment, Financial Services segment and Direct Checks segment. The Company’s product and service offerings consist of checks, forms and accessories, and other products. The forms offered by the Company include deposit tickets and check registers. Its accessories and other products include checkbook covers and stamps. The Small Business Services segment is a provider of printed forms to small businesses. The Financial Services segment provides products and services to financial institution clients and offers a suite of financial technology (FinTech) solutions. The Direct Checks segment is a direct-to-consumer check supplier. It also offers fraud protection and security services, online and offline payroll services, and electronic checks (e-checks).

Auxilio Company Profile

Auxilio, Inc. is engaged in the business of providing outsourced print management services and cyber security professional services to the healthcare industry, and also to financial institutions, gaming and other industries. The Company also provides information technology (IT) security consulting services. Its products and services include managed print services group and data security group. The managed print services group provides workflow solutions and is a program with guaranteed savings. After the assessment and upon engagement, it charges the customer on a per print basis. This charge covers the entire print management process and includes the placement of a trained resident team on-site to manage the entire process. The data security group serves the security needs in healthcare by providing Security Process and Program Development, Regulatory and Penetration Assessments, Incident and Breach Response, and Delphiis IT Risk Manager Software as a Service (SaaS) Solutions.

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