Avon Products (NYSE: AVP) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, risk and valuation.

Earnings & Valuation

This table compares Avon Products and USANA Health Sciences’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Avon Products $5.71 billion 0.20 $385.60 million ($0.19) -13.47
USANA Health Sciences $1.02 billion 1.42 $147.32 million $3.86 15.40

Avon Products has higher revenue and earnings than USANA Health Sciences. Avon Products is trading at a lower price-to-earnings ratio than USANA Health Sciences, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

Avon Products has a beta of 1.82, meaning that its share price is 82% more volatile than the S&P 500. Comparatively, USANA Health Sciences has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Avon Products and USANA Health Sciences, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Avon Products 0 5 1 0 2.17
USANA Health Sciences 0 0 1 0 3.00

Avon Products presently has a consensus price target of $4.58, suggesting a potential upside of 79.04%. USANA Health Sciences has a consensus price target of $70.00, suggesting a potential upside of 17.75%. Given Avon Products’ higher possible upside, equities research analysts plainly believe Avon Products is more favorable than USANA Health Sciences.

Profitability

This table compares Avon Products and USANA Health Sciences’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Avon Products -0.99% -3.68% -0.23%
USANA Health Sciences 9.47% 28.93% 20.74%

Institutional & Insider Ownership

85.4% of Avon Products shares are held by institutional investors. Comparatively, 43.6% of USANA Health Sciences shares are held by institutional investors. 1.3% of Avon Products shares are held by insiders. Comparatively, 53.2% of USANA Health Sciences shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

USANA Health Sciences beats Avon Products on 7 of the 12 factors compared between the two stocks.

About Avon Products

Avon Products, Inc. is a manufacturer and marketer of beauty and related products. The Company’s segments include Europe, Middle East & Africa; South Latin America; North Latin America, and Asia Pacific. Its product categories are Beauty, and Fashion and Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products and nutritional products. The Company’s products include Anew Ultimate Supreme Advanced Performance Creme, Anew Vitale Visible Perfection Blurring Treatment, Big & Multiplied Volume Mascara, Avon True Perfectly Matte Lipstick, Avon Life for Him and for Her Fragrances, Far Away Infinity Fragrance and Avon Nutra Effects body collection with Active Seed Complex. The Company primarily sells its products to the consumer through the direct-selling channel.

About USANA Health Sciences

USANA Health Sciences, Inc. develops and manufactures science-based nutritional and personal care products. The Company operates as a direct selling company in two geographic regions: Americas and Europe, and Asia Pacific, which includes three sub-regions: Southeast Asia Pacific, Greater China and North Asia. Its product lines include USANA Nutritionals Essentials, Optimizers, Foods, Sense-beautiful science and All Other. Its USANA Nutritionals Essentials product line includes vitamin and mineral supplements that provide a foundation of total body nutrition for every age group beginning with children of approximately one year. Its Optimizers product line consists of targeted supplements designed to meet individual health and nutritional needs. Its Sense-beautiful science product line includes science-based, personal care products that support skin and hair by providing topical nourishment, moisturization and protection.

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