IZEA (NASDAQ: IZEA) and LinkedIn Corp (NYSE:LNKD) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, dividends, risk, earnings and valuation.

Profitability

This table compares IZEA and LinkedIn Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IZEA -26.71% -90.49% -45.63%
LinkedIn Corp 0.95% 0.72% 0.49%

Analyst Ratings

This is a summary of recent recommendations and price targets for IZEA and LinkedIn Corp, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IZEA 0 0 1 0 3.00
LinkedIn Corp 0 4 0 0 2.00

LinkedIn Corp has a consensus price target of $204.00, suggesting a potential upside of 4.10%. Given LinkedIn Corp’s higher possible upside, analysts plainly believe LinkedIn Corp is more favorable than IZEA.

Volatility & Risk

IZEA has a beta of -1.27, indicating that its share price is 227% less volatile than the S&P 500. Comparatively, LinkedIn Corp has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500.

Insider & Institutional Ownership

31.7% of IZEA shares are held by institutional investors. Comparatively, 64.0% of LinkedIn Corp shares are held by institutional investors. 25.5% of IZEA shares are held by insiders. Comparatively, 12.7% of LinkedIn Corp shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares IZEA and LinkedIn Corp’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
IZEA N/A N/A N/A ($1.36) -1.26
LinkedIn Corp N/A N/A N/A ($1.24) -158.03

LinkedIn Corp is trading at a lower price-to-earnings ratio than IZEA, indicating that it is currently the more affordable of the two stocks.

Summary

LinkedIn Corp beats IZEA on 7 of the 10 factors compared between the two stocks.

About IZEA

IZEA, Inc. (IZEA) operates online marketplaces that facilitate transactions between brands and influential content creators. These creators produce and distribute text, videos and photos on behalf of brands through Websites, blogs and social media channels. Its technology enables transactions to be completed at scale through the management of content workflow, creator search and targeting, bidding, analytics and payment processing. Brands and Publishers engage IZEA in order to gain access to its technology and network of creators. These companies use its technology for various purposes, such as the engagement of online influencers for sponsored social campaigns, or the creation of standalone content for distribution through their owned channels. The Company provides services to customers in multiple industry segments, including consumer products, retail/eTail, technology and travel. Its platforms include IZEA.com and The IZEA Exchange (IZEAx), and Ebyline.

About LinkedIn Corp

LinkedIn Corporation (LinkedIn) is a professional network on the Internet with approximately 400 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. It offers approximately three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. Its solutions include Free Solutions and Monetized Solutions. Its Free Solutions include Stay Connected and Informed, and Advance My Career. The Company’s Monetized Solutions include Talent Solutions, which includes Hiring, and Learning and Development, Marketing Solutions and Premium Subscriptions.

Receive News & Stock Ratings for IZEA Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for IZEA Inc. and related stocks with our FREE daily email newsletter.