News headlines about Baozun (NASDAQ:BZUN) have been trending somewhat positive recently, according to Accern. Accern scores the sentiment of news coverage by monitoring more than 20 million news and blog sources in real time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Baozun earned a news impact score of 0.14 on Accern’s scale. Accern also gave media headlines about the technology company an impact score of 45.9007211388839 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

Here are some of the news stories that may have effected Accern’s rankings:

A number of analysts have commented on the stock. BidaskClub raised shares of Baozun from a “buy” rating to a “strong-buy” rating in a report on Friday, August 11th. Deutsche Bank AG cut shares of Baozun from a “buy” rating to a “hold” rating and upped their target price for the company from $25.00 to $30.00 in a report on Wednesday, August 23rd. Bank of America Corporation upped their target price on shares of Baozun from $26.00 to $36.00 and gave the company a “buy” rating in a report on Friday, July 21st. Finally, Zacks Investment Research raised shares of Baozun from a “sell” rating to a “hold” rating in a report on Tuesday, July 18th.

Baozun (BZUN) traded up 0.49% during trading on Wednesday, hitting $26.69. 2,042,196 shares of the company’s stock were exchanged. Baozun has a 12-month low of $10.87 and a 12-month high of $35.91.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by $0.01. Baozun had a return on equity of 7.39% and a net margin of 3.41%. The company had revenue of $131.04 million for the quarter. On average, analysts expect that Baozun will post $0.71 EPS for the current fiscal year.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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