Trimble Navigation (NASDAQ: TRMB) and Bazaarvoice (NASDAQ:BV) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, earnings, risk, dividends and valuation.

Volatility and Risk

Trimble Navigation has a beta of 2.31, suggesting that its share price is 131% more volatile than the S&P 500. Comparatively, Bazaarvoice has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Trimble Navigation and Bazaarvoice, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trimble Navigation 0 4 4 0 2.50
Bazaarvoice 0 0 4 0 3.00

Trimble Navigation currently has a consensus target price of $40.43, indicating a potential upside of 6.34%. Bazaarvoice has a consensus target price of $6.44, indicating a potential upside of 38.44%. Given Bazaarvoice’s stronger consensus rating and higher probable upside, analysts clearly believe Bazaarvoice is more favorable than Trimble Navigation.

Earnings & Valuation

This table compares Trimble Navigation and Bazaarvoice’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Trimble Navigation $2.45 billion 3.93 $429.60 million $0.69 55.10
Bazaarvoice $201.24 million 1.80 -$4.90 million ($0.19) -24.47

Trimble Navigation has higher revenue and earnings than Bazaarvoice. Bazaarvoice is trading at a lower price-to-earnings ratio than Trimble Navigation, indicating that it is currently the more affordable of the two stocks.


This table compares Trimble Navigation and Bazaarvoice’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trimble Navigation 7.25% 12.71% 7.92%
Bazaarvoice -7.92% -8.34% -4.79%

Institutional and Insider Ownership

90.1% of Trimble Navigation shares are held by institutional investors. Comparatively, 77.5% of Bazaarvoice shares are held by institutional investors. 1.4% of Trimble Navigation shares are held by company insiders. Comparatively, 3.4% of Bazaarvoice shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.


Trimble Navigation beats Bazaarvoice on 9 of the 12 factors compared between the two stocks.

About Trimble Navigation

Trimble Inc., formerly Trimble Navigation Limited, is engaged in providing technology solutions that enable professionals and field mobile workers to transform their work processes. The Company‚Äôs solutions are used across a range of industries, including agriculture, architecture, civil engineering, survey and land administration, construction, geospatial, government, natural resources, transportation and utilities. The Company’s business segments include Building and Infrastructure, Geospatial, Resource and utilities and Transportation. The Buildings and Infrastructure segment serves customers working in architecture, engineering, construction and operations and maintenance. The Geospatial segment primarily serves customers working in surveying, engineering, government and land management. The Resources and Utilities segment serves customers working in agriculture, forestry, and utilities. The Transportation segment serves customers working in transportation.

About Bazaarvoice

Bazaarvoice, Inc. offers solutions and services that allow its retailer and brand clients to understand that consumer voice and the role it plays in influencing purchasing decisions, both online and offline. The Company’s solutions collect, curate and display consumer-generated content, including ratings and reviews, questions and answers, customer stories, and social posts, photos and videos. This content is syndicated and distributed across its clients’ marketing channels. Its solutions, which the Company provides primarily through a software-as-a-service (SaaS) platform, enable the clients to capture and display consumer-generated content; syndicate that consumer-generated content into its network of brand and retail clients; understand consumer behavior, and monetize the value of that content through targeted advertising based on online and offline shopping behavior. The Company’s geographical segments include Americas, EMEA and Other.

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