Headlines about Reynolds American (NYSE:RAI) have been trending somewhat positive on Wednesday, Accern reports. Accern ranks the sentiment of media coverage by analyzing more than 20 million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Reynolds American earned a news impact score of 0.22 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 46.484130813142 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the near term.

Here are some of the news stories that may have effected Accern’s analysis:

Reynolds American (NYSE RAI) traded down 2.23% on Wednesday, hitting $65.40. 159,452,032 shares of the stock were exchanged. Reynolds American has a one year low of $43.38 and a one year high of $67.81. The company has a 50 day moving average of $65.25 and a 200 day moving average of $64.00.

RAI has been the subject of several research analyst reports. BidaskClub downgraded shares of Reynolds American from a “strong-buy” rating to a “buy” rating in a research report on Saturday, June 10th. Jefferies Group LLC set a $60.00 price target on shares of Reynolds American and gave the company a “hold” rating in a research report on Friday, August 25th. Cowen and Company restated a “hold” rating and issued a $65.00 price target on shares of Reynolds American in a research report on Tuesday, July 11th. Vetr upgraded shares of Reynolds American from a “buy” rating to a “strong-buy” rating and set a $73.00 price target for the company in a research report on Monday, June 12th. Finally, Piper Jaffray Companies initiated coverage on shares of Reynolds American in a research report on Thursday, May 25th. They issued a “neutral” rating and a $67.00 price target for the company. Two research analysts have rated the stock with a sell rating, ten have assigned a hold rating, one has issued a buy rating and one has given a strong buy rating to the company’s stock. The company presently has a consensus rating of “Hold” and an average target price of $59.82.

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About Reynolds American

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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