Investment analysts at Citigroup Inc. initiated coverage on shares of Baozun Inc. (NASDAQ:BZUN) in a research report issued to clients and investors on Thursday. The brokerage set a “buy” rating on the technology company’s stock.

A number of other research firms have also commented on BZUN. BidaskClub raised Baozun from a “buy” rating to a “strong-buy” rating in a research note on Friday, August 11th. Bank of America Corporation boosted their price objective on Baozun from $26.00 to $36.00 and gave the stock a “buy” rating in a research note on Friday, July 21st. Zacks Investment Research raised Baozun from a “hold” rating to a “buy” rating and set a $38.00 price objective on the stock in a research note on Tuesday, July 25th. Finally, Deutsche Bank AG lowered Baozun from a “buy” rating to a “hold” rating and boosted their price objective for the stock from $25.00 to $30.00 in a research note on Wednesday, August 23rd. One investment analyst has rated the stock with a sell rating, one has given a hold rating, two have assigned a buy rating and one has assigned a strong buy rating to the stock. Baozun presently has a consensus rating of “Buy” and an average target price of $34.67.

Shares of Baozun (BZUN) traded up 1.34% during trading on Thursday, hitting $27.16. 929,466 shares of the stock were exchanged. Baozun has a 12-month low of $10.87 and a 12-month high of $35.91.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 EPS for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by $0.01. The company had revenue of $131.04 million during the quarter. Baozun had a net margin of 3.26% and a return on equity of 9.19%. Equities research analysts predict that Baozun will post $0.65 EPS for the current year.

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Institutional investors have recently bought and sold shares of the company. Credit Suisse AG raised its position in Baozun by 5.7% in the first quarter. Credit Suisse AG now owns 27,208 shares of the technology company’s stock worth $406,000 after buying an additional 1,463 shares in the last quarter. Kora Management LP acquired a new position in Baozun during the first quarter worth approximately $9,562,000. Bank of America Corp DE raised its position in Baozun by 94.8% in the first quarter. Bank of America Corp DE now owns 174,506 shares of the technology company’s stock worth $2,608,000 after buying an additional 84,936 shares in the last quarter. Edmond DE Rothschild Holding S.A. raised its position in Baozun by 367.6% in the first quarter. Edmond DE Rothschild Holding S.A. now owns 159,000 shares of the technology company’s stock worth $2,376,000 after buying an additional 125,000 shares in the last quarter. Finally, UBS Group AG raised its position in Baozun by 1,170.6% in the first quarter. UBS Group AG now owns 309,758 shares of the technology company’s stock worth $4,628,000 after buying an additional 338,690 shares in the last quarter. 31.02% of the stock is currently owned by institutional investors.

Baozun Company Profile

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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