Tremor Video (NYSE: TRMR) and Social Reality (OTCMKTS:SCRI) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, valuation, dividends, risk and earnings.

Valuation and Earnings

This table compares Tremor Video and Social Reality’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Tremor Video $185.36 million 0.93 -$1.96 million ($0.27) -12.63
Social Reality N/A N/A N/A N/A N/A

Social Reality has higher revenue, but lower earnings than Tremor Video.

Analyst Recommendations

This is a summary of recent ratings and price targets for Tremor Video and Social Reality, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tremor Video 0 1 2 0 2.67
Social Reality 0 0 1 0 3.00

Tremor Video currently has a consensus price target of $3.63, indicating a potential upside of 6.30%. Social Reality has a consensus price target of $5.00, indicating a potential upside of 284.62%. Given Social Reality’s stronger consensus rating and higher probable upside, analysts clearly believe Social Reality is more favorable than Tremor Video.

Insider & Institutional Ownership

39.7% of Tremor Video shares are owned by institutional investors. 8.2% of Tremor Video shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Tremor Video and Social Reality’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tremor Video -7.11% -16.72% -8.96%
Social Reality -38.05% -96.09% -32.13%

Summary

Tremor Video beats Social Reality on 7 of the 9 factors compared between the two stocks.

Tremor Video Company Profile

Tremor Video, Inc. is an advertising technology company. The Company provides software for video advertising effectiveness. The Company operates through online video advertising services segment. Its technology optimizes performance of video advertisement campaigns across all screens, including computers, smartphones, tablets and connected televisions. The Company’s buyer platform enables advertisers, agencies and other buyers of advertising to discover, buy, optimize and measure the effectiveness of their video advertisement campaigns. The Company’s technology analyzes video content, detects viewer and system attributes, and uses its repository of stored third-party data to optimize and target the delivery of advertisement campaigns. Its buyers can transact directly on its buyer platform through the Tremor Video DSP, a user interface that allows them to manage the execution of their campaigns on a programmatic basis. The Company also offers a seller platform, the Tremor Video SSP.

Social Reality Company Profile

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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