Cross Country Healthcare (NASDAQ: CCRN) and ManpowerGroup (NYSE:MAN) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, dividends, risk, analyst recommendations, earnings and valuation.

Profitability

This table compares Cross Country Healthcare and ManpowerGroup’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cross Country Healthcare 1.06% 12.78% 6.02%
ManpowerGroup 2.24% 17.90% 5.78%

Analyst Recommendations

This is a summary of current ratings and price targets for Cross Country Healthcare and ManpowerGroup, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cross Country Healthcare 0 1 4 0 2.80
ManpowerGroup 0 4 1 0 2.20

Cross Country Healthcare currently has a consensus price target of $16.30, indicating a potential upside of 31.66%. ManpowerGroup has a consensus price target of $105.75, indicating a potential downside of 5.17%. Given Cross Country Healthcare’s stronger consensus rating and higher possible upside, equities analysts clearly believe Cross Country Healthcare is more favorable than ManpowerGroup.

Dividends

ManpowerGroup pays an annual dividend of $1.86 per share and has a dividend yield of 1.7%. Cross Country Healthcare does not pay a dividend. ManpowerGroup pays out 28.4% of its earnings in the form of a dividend. Cross Country Healthcare has increased its dividend for 6 consecutive years.

Volatility & Risk

Cross Country Healthcare has a beta of 0.83, suggesting that its stock price is 17% less volatile than the S&P 500. Comparatively, ManpowerGroup has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500.

Valuation and Earnings

This table compares Cross Country Healthcare and ManpowerGroup’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Cross Country Healthcare $854.40 million 0.53 $38.83 million $0.03 412.67
ManpowerGroup $19.98 billion 0.37 $853.20 million $6.55 17.02

ManpowerGroup has higher revenue and earnings than Cross Country Healthcare. ManpowerGroup is trading at a lower price-to-earnings ratio than Cross Country Healthcare, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

91.5% of Cross Country Healthcare shares are held by institutional investors. Comparatively, 93.7% of ManpowerGroup shares are held by institutional investors. 4.2% of Cross Country Healthcare shares are held by company insiders. Comparatively, 0.9% of ManpowerGroup shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Cross Country Healthcare beats ManpowerGroup on 9 of the 17 factors compared between the two stocks.

Cross Country Healthcare Company Profile

Cross Country Healthcare, Inc. is engaged in providing healthcare recruiting, staffing, recruiting and workforce solutions. The Company operates in three segments: Nurse and Allied Staffing, Physician Staffing and Other Human Capital Management Services. The Nurse and Allied Staffing segment provides traditional staffing, including temporary and permanent placement of travel nurses and allied professionals, and branch-based local nurses and allied staffing. The Physician Staffing segment provides physicians in various specialties, certified registered nurse anesthetists, nurse practitioners and physician assistants under its Medical Doctor Associates brand. The Other Human Capital Management Services is engaged in providing retained and contingent search services for physicians, healthcare executives, nurses, advanced practice and allied health professionals. It provides multi-specialty locum tenens services, as well as other human capital management services focused on healthcare.

ManpowerGroup Company Profile

ManpowerGroup Inc. is a provider of workforce solutions and services. The Company’s segments include Americas, Southern Europe, Northern Europe, Asia Pacific Middle East (APME), Right Management and Corporate. The Company’s Americas segment includes operations in the United States and Other Americas. Its Southern Europe segment includes operations in France, Italy and Other Southern Europe. Its Northern Europe segment includes operations in the United Kingdom, the Nordics, Germany and the Netherlands. The Company’s APME operations provide a range of workforce solutions and services offered through Manpower, Experis and ManpowerGroup Solutions, including permanent, temporary and contract recruitment, assessment and selection, training and outsourcing. The Company’s Right Management segment provides talent and career management workforce solutions. The Company provides services under its Experis brand, particularly in the areas of information technology (IT), engineering and finance.

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