Marin Software (NYSE: MRIN) and Rackspace Hosting (NYSE:RAX) are both business services companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, valuation, dividends and earnings.

Analyst Ratings

This is a breakdown of recent ratings for Marin Software and Rackspace Hosting, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marin Software 0 1 0 0 2.00
Rackspace Hosting 0 1 0 0 2.00

Marin Software presently has a consensus price target of $2.00, indicating a potential upside of 73.91%. Given Marin Software’s higher probable upside, research analysts plainly believe Marin Software is more favorable than Rackspace Hosting.

Valuation and Earnings

This table compares Marin Software and Rackspace Hosting’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Marin Software $86.01 million 0.53 -$11.61 million ($0.63) -1.83
Rackspace Hosting N/A N/A N/A $1.15 27.82

Rackspace Hosting has higher revenue, but lower earnings than Marin Software. Marin Software is trading at a lower price-to-earnings ratio than Rackspace Hosting, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Marin Software and Rackspace Hosting’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marin Software -28.27% -21.25% -17.30%
Rackspace Hosting 6.84% 14.85% 7.14%

Risk & Volatility

Marin Software has a beta of 1.51, suggesting that its share price is 51% more volatile than the S&P 500. Comparatively, Rackspace Hosting has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500.

Institutional & Insider Ownership

27.8% of Marin Software shares are owned by institutional investors. Comparatively, 78.0% of Rackspace Hosting shares are owned by institutional investors. 20.8% of Marin Software shares are owned by company insiders. Comparatively, 15.5% of Rackspace Hosting shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Rackspace Hosting beats Marin Software on 6 of the 9 factors compared between the two stocks.

Marin Software Company Profile

Marin Software Incorporated provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company’s platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology.

Rackspace Hosting Company Profile

Rackspace Hosting, Inc. (Rackspace) operates in the managed cloud segment of the business information technology (IT) market. The Company offers a portfolio of integrated IT solutions for common business needs. The Company offers services for certain applications, including e-commerce and Web content management sites, business-productivity applications, such as e-mail and collaboration, and data stores. The Company offers private, public and hybrid clouds in its approximately 10 data centers located on over four continents, in Microsoft Azure and Amazon Web Services data centers, as well as in customer-owned data centers. Its services include dedicated customer care and technical support, such as operating system patching, application monitoring, network and firewall configurations, and identity management. The Company has operations located in multiple cities across the United States, as well as in London, Amsterdam, Zurich, Hong Kong, Sydney and Mexico City.

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