Headlines about SITO Mobile (NASDAQ:SITO) have trended somewhat positive this week, Accern Sentiment Analysis reports. The research firm identifies negative and positive press coverage by analyzing more than twenty million blog and news sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores nearest to one being the most favorable. SITO Mobile earned a news sentiment score of 0.09 on Accern’s scale. Accern also assigned press coverage about the Wireless communications provider an impact score of 46.4676249011452 out of 100, indicating that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the next few days.

These are some of the media headlines that may have impacted Accern’s scoring:

Several research firms have recently commented on SITO. Zacks Investment Research downgraded shares of SITO Mobile from a “hold” rating to a “sell” rating in a report on Thursday, August 24th. Craig Hallum cut shares of SITO Mobile from a “buy” rating to a “hold” rating in a research report on Friday, August 11th. Ladenburg Thalmann Financial Services reiterated a “buy” rating and set a $7.80 price objective on shares of SITO Mobile in a research report on Wednesday, August 16th. Maxim Group set a $4.00 price objective on shares of SITO Mobile and gave the company a “buy” rating in a research report on Tuesday, August 15th. Finally, ValuEngine cut shares of SITO Mobile from a “hold” rating to a “sell” rating in a report on Tuesday, August 1st. Two analysts have rated the stock with a sell rating, two have issued a hold rating and four have issued a buy rating to the company. SITO Mobile currently has an average rating of “Hold” and an average target price of $5.34.

Shares of SITO Mobile (NASDAQ:SITO) traded down 0.47% on Friday, reaching $4.26. 28,024 shares of the company’s stock traded hands. SITO Mobile has a 52 week low of $1.71 and a 52 week high of $6.48. The firm’s 50 day moving average is $4.66 and its 200 day moving average is $3.48. The firm’s market capitalization is $93.32 million.

SITO Mobile (NASDAQ:SITO) last released its earnings results on Thursday, August 17th. The Wireless communications provider reported ($0.06) earnings per share for the quarter, missing the consensus estimate of ($0.02) by $0.04. The firm had revenue of $10.80 million during the quarter, compared to analyst estimates of $10.75 million. SITO Mobile had a negative net margin of 20.97% and a negative return on equity of 24.74%. Analysts expect that SITO Mobile will post ($0.37) earnings per share for the current fiscal year.

In other news, Director Chester Petrow bought 68,800 shares of the company’s stock in a transaction on Thursday, August 24th. The stock was bought at an average cost of $3.98 per share, with a total value of $273,824.00. Following the transaction, the director now directly owns 286,968 shares in the company, valued at approximately $1,142,132.64. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Also, Director Itzhak Fisher bought 100,000 shares of the company’s stock in a transaction on Thursday, June 15th. The stock was purchased at an average cost of $3.47 per share, with a total value of $347,000.00. The disclosure for this purchase can be found here. Insiders own 6.50% of the company’s stock.

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About SITO Mobile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization.

Insider Buying and Selling by Quarter for SITO Mobile (NASDAQ:SITO)

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