Bankrate (NYSE: RATE) and Donnelley Financial Solutions (NASDAQ:DFIN) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, valuation, risk, dividends and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Bankrate and Donnelley Financial Solutions, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bankrate 0 4 3 0 2.43
Donnelley Financial Solutions 0 3 1 0 2.25

Bankrate presently has a consensus target price of $12.71, indicating a potential downside of 8.53%. Donnelley Financial Solutions has a consensus target price of $24.33, indicating a potential upside of 13.18%. Given Donnelley Financial Solutions’ higher possible upside, analysts plainly believe Donnelley Financial Solutions is more favorable than Bankrate.

Earnings & Valuation

This table compares Bankrate and Donnelley Financial Solutions’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Bankrate $476.96 million 2.60 $101.21 million ($0.25) -55.60
Donnelley Financial Solutions $1.00 billion 0.72 $140.60 million N/A N/A

Donnelley Financial Solutions has higher revenue and earnings than Bankrate.

Insider & Institutional Ownership

47.2% of Bankrate shares are owned by institutional investors. 6.3% of Bankrate shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Bankrate and Donnelley Financial Solutions’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bankrate -4.61% 6.50% 4.08%
Donnelley Financial Solutions 6.48% 51.81% 7.57%

About Bankrate

Bankrate, Inc. is a publisher, aggregator and distributor of personal finance content on the Internet. The Company provides consumers personal finance editorial content across multiple vertical categories, including mortgages, deposits, credit cards, senior care and other personal finance categories. The Company’s segments include Banking, Credit Cards, Senior Care and Other. The Company provides a range of digital display advertising formats. The Company is also engaged in the sale of print advertisements and the distribution (or syndication) of its editorial content. The Company offers branded content that educates consumers and financial professionals on a range of personal finance topics. The Company provides a platform for consumers searching for competitive rates on mortgages, deposits and money market accounts.

About Donnelley Financial Solutions

Donnelley Financial Solutions, Inc. is a financial communications services company that supports global capital markets compliance and transaction needs for its corporate clients and their advisors (such as law firms and investment bankers), and global investment markets compliance and analytics needs for mutual fund companies, variable annuity providers and broker/dealers. The Company provides content management, multi-channel content distribution, data management and analytics services, collaborative workflow and business reporting tools, and translations and other language services in support of its clients’ communications requirements. The Company operates in two business segments: United States and International. The United States segment consists of three reporting units: capital markets, investment markets, and language solutions and other. The International segment includes its operations in Asia, Europe, Latin America and Canada.

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