Lifelock (NYSE: LOCK) and United Rentals (NYSE:URI) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Profitability

This table compares Lifelock and United Rentals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Lifelock 8.46% 24.53% 10.96%
United Rentals 9.86% 46.01% 6.42%

Earnings & Valuation

This table compares Lifelock and United Rentals’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Lifelock N/A N/A N/A $0.17 141.12
United Rentals $5.98 billion 1.70 $1.75 billion $6.89 17.50

United Rentals has higher revenue and earnings than Lifelock. United Rentals is trading at a lower price-to-earnings ratio than Lifelock, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

88.8% of Lifelock shares are held by institutional investors. Comparatively, 93.7% of United Rentals shares are held by institutional investors. 13.9% of Lifelock shares are held by company insiders. Comparatively, 1.2% of United Rentals shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

Lifelock has a beta of 1.34, meaning that its share price is 34% more volatile than the S&P 500. Comparatively, United Rentals has a beta of 2.42, meaning that its share price is 142% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Lifelock and United Rentals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lifelock 1 3 0 0 1.75
United Rentals 1 4 11 0 2.63

Lifelock currently has a consensus target price of $24.00, indicating a potential upside of 0.04%. United Rentals has a consensus target price of $126.92, indicating a potential upside of 5.28%. Given United Rentals’ stronger consensus rating and higher possible upside, analysts clearly believe United Rentals is more favorable than Lifelock.

Summary

United Rentals beats Lifelock on 9 of the 11 factors compared between the two stocks.

About Lifelock

LifeLock, Inc. provides proactive identity theft protection services for consumers and consumer risk management services for enterprises. The Company monitors certain identity-related events, such as new account openings and credit-related applications. It operates in two segments: consumer segment and an enterprise segment. The Company’s LifeLock ecosystem combines data repositories of personally identifiable information and consumer transactions, predictive analytics and a technology platform. It applies predictive analytics to the data in its repositories to provide its members and enterprise customers’ actionable intelligence that helps protect against identity theft and identity fraud. It offers its consumer services on a monthly or annual subscription basis. It provides consumer risk management services, including delivering its on-demand identity risk, identity-authentication and credit information about consumers to its enterprise customers in the daily transaction flows.

About United Rentals

United Rentals, Inc. is a holding company. The Company is an equipment rental company, which operates throughout the United States and Canada. It operates through two segments: general rentals, and trench, power and pump. The general rentals segment includes the rental of construction, aerial, industrial and homeowner equipment and related services and activities. The trench, power and pump segment includes the rental of specialty construction products and related services. Its general rentals segment includes the rental of general construction and industrial equipment, such as backhoes, skid-steer loaders, forklifts and material handling equipment; aerial work platforms, such as boom lifts and scissor lifts, and general tools and light equipment, such as pressure washers, water pumps and power tools. As of January 1, 2017, it operated 887 rental locations. The Company conducts its operations through its subsidiary, United Rentals (North America), Inc. (URNA) and subsidiaries of URNA.

Receive News & Stock Ratings for Lifelock Inc Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Lifelock Inc and related stocks with our FREE daily email newsletter.