News stories about Lorillard (NYSE:LO) have been trending somewhat negative recently, according to Accern. Accern identifies negative and positive media coverage by analyzing more than twenty million news and blog sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Lorillard earned a daily sentiment score of -0.11 on Accern’s scale. Accern also assigned news articles about the company an impact score of 44.7260218510253 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the immediate future.

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About Lorillard

Lorillard, Inc (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarettes products. The Company operates through two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard, Inc, Lorillard Tobacco and related entities.

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