Nu Skin Enterprises (NYSE: NUS) and Herbalife LTD. (NYSE:HLF) are both mid-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations and institutional ownership.

Dividends

Nu Skin Enterprises pays an annual dividend of $1.44 per share and has a dividend yield of 2.3%. Herbalife LTD. does not pay a dividend. Nu Skin Enterprises pays out 48.8% of its earnings in the form of a dividend. Nu Skin Enterprises has increased its dividend for 16 consecutive years.

Valuation and Earnings

This table compares Nu Skin Enterprises and Herbalife LTD.’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Nu Skin Enterprises $2.18 billion 1.50 $326.95 million $2.95 20.96
Herbalife LTD. $4.42 billion 1.42 $727.70 million $4.76 14.58

Herbalife LTD. has higher revenue and earnings than Nu Skin Enterprises. Herbalife LTD. is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

79.3% of Nu Skin Enterprises shares are owned by institutional investors. 5.2% of Nu Skin Enterprises shares are owned by company insiders. Comparatively, 5.0% of Herbalife LTD. shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Nu Skin Enterprises and Herbalife LTD.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nu Skin Enterprises 7.53% 24.14% 11.26%
Herbalife LTD. 9.28% 216.82% 14.15%

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Nu Skin Enterprises and Herbalife LTD., as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises 2 2 3 0 2.14
Herbalife LTD. 0 2 2 0 2.50

Nu Skin Enterprises presently has a consensus price target of $61.86, indicating a potential upside of 0.06%. Herbalife LTD. has a consensus price target of $86.33, indicating a potential upside of 24.40%. Given Herbalife LTD.’s stronger consensus rating and higher possible upside, analysts clearly believe Herbalife LTD. is more favorable than Nu Skin Enterprises.

Volatility & Risk

Nu Skin Enterprises has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Herbalife LTD. has a beta of 1.22, suggesting that its share price is 22% more volatile than the S&P 500.

Summary

Herbalife LTD. beats Nu Skin Enterprises on 9 of the 17 factors compared between the two stocks.

Nu Skin Enterprises Company Profile

Nu Skin Enterprises, Inc. is a direct selling company that develops and distributes personal care products and nutritional supplements, and a range of other products and services. The Company offers anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex brands. The Nu Skin brand offers a range of products, including ageLOC Me customized skin care system, ageLOC Spa systems and ageLOC Transformation anti-aging skin care system. The Pharmanex product line includes ageLOC Youth nutritional supplement, ageLOC TR90 weight management and body shaping system, and LifePak nutritional supplements. The Company has operations in various geographic regions, including Greater China, North Asia, Americas, South Asia/Pacific, and Europe, the Middle East and Africa (EMEA). It is focused on offering ageLOC Youth nutritional supplement and ageLOC Me personalized skin care system. The Company also offers household products and technology services.

Herbalife LTD. Company Profile

Herbalife Ltd. is a global nutrition company. The Company develops and sells weight management, healthy meals and snacks, sports and fitness, energy and targeted nutritional products, as well as personal care products. Its operating segments are based on geographical operations in six regions: North America; Mexico; South and Central America; Europe, the Middle East, and Africa (EMEA); Asia Pacific, and China. The Company categorizes its products into five groups: weight management, targeted nutrition, energy, sports and fitness, outer nutrition, and literature, promotional and other. As of December 31, 2016, it marketed and sold approximately 140 products encompassing over 4,700 stock keeping units (SKUs) globally. Its product categories include meal replacement; protein shakes; drink mixes; dietary and nutritional supplements containing herbs, vitamins, minerals and other natural ingredients; facial skin care; body care; hair care products; sales tools, and educational materials.

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