ValuEngine downgraded shares of The Rubicon Project, Inc. (NYSE:RUBI) from a sell rating to a strong sell rating in a report released on Friday morning.

Several other brokerages also recently commented on RUBI. B. Riley reaffirmed a neutral rating and issued a $5.00 target price on shares of The Rubicon Project in a research note on Wednesday, August 2nd. Zacks Investment Research downgraded shares of The Rubicon Project from a buy rating to a hold rating in a research note on Saturday, July 22nd. BidaskClub downgraded shares of The Rubicon Project from a sell rating to a strong sell rating in a research note on Thursday, July 27th. Royal Bank Of Canada reaffirmed a hold rating and issued a $6.00 target price on shares of The Rubicon Project in a research note on Monday, June 5th. Finally, Needham & Company LLC reaffirmed a hold rating on shares of The Rubicon Project in a research note on Thursday, August 24th. Four research analysts have rated the stock with a sell rating, nine have given a hold rating and one has given a buy rating to the stock. The Rubicon Project has a consensus rating of Hold and a consensus target price of $7.79.

The Rubicon Project (NYSE RUBI) traded up 4.79% during trading on Friday, reaching $3.94. 430,773 shares of the company were exchanged. The firm has a 50-day moving average of $4.25 and a 200-day moving average of $5.61. The Rubicon Project has a 52-week low of $3.38 and a 52-week high of $9.31. The firm’s market cap is $193.25 million.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Tuesday, August 1st. The software maker reported ($0.21) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.15) by $0.06. The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The firm had revenue of $42.90 million during the quarter, compared to the consensus estimate of $47.98 million. During the same period in the previous year, the company posted $0.17 EPS. The firm’s revenue for the quarter was down 34.1% on a year-over-year basis. On average, equities analysts forecast that The Rubicon Project will post ($0.49) EPS for the current year.

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Several large investors have recently modified their holdings of RUBI. Oxford Asset Management increased its stake in shares of The Rubicon Project by 214.3% in the first quarter. Oxford Asset Management now owns 505,710 shares of the software maker’s stock valued at $2,979,000 after buying an additional 344,820 shares in the last quarter. Swiss National Bank increased its stake in shares of The Rubicon Project by 9.7% in the first quarter. Swiss National Bank now owns 56,400 shares of the software maker’s stock valued at $332,000 after buying an additional 5,000 shares in the last quarter. Schroder Investment Management Group bought a new stake in shares of The Rubicon Project during the first quarter valued at about $355,000. Bank of New York Mellon Corp increased its stake in shares of The Rubicon Project by 3.4% in the first quarter. Bank of New York Mellon Corp now owns 195,044 shares of the software maker’s stock valued at $1,149,000 after buying an additional 6,413 shares in the last quarter. Finally, UBS Asset Management Americas Inc. increased its stake in shares of The Rubicon Project by 9.5% in the fourth quarter. UBS Asset Management Americas Inc. now owns 15,000 shares of the software maker’s stock valued at $111,000 after buying an additional 1,300 shares in the last quarter. 62.56% of the stock is owned by institutional investors.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Analyst Recommendations for The Rubicon Project (NYSE:RUBI)

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