Sina Corporation (NASDAQ: SINA) and IZEA (NASDAQ:IZEA) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.

Profitability

This table compares Sina Corporation and IZEA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sina Corporation 18.64% 6.58% 4.55%
IZEA -26.71% -90.49% -45.63%

Institutional & Insider Ownership

67.0% of Sina Corporation shares are owned by institutional investors. Comparatively, 31.7% of IZEA shares are owned by institutional investors. 7.4% of Sina Corporation shares are owned by company insiders. Comparatively, 25.5% of IZEA shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

Sina Corporation has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. Comparatively, IZEA has a beta of -1.25, meaning that its stock price is 225% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and price targets for Sina Corporation and IZEA, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sina Corporation 0 1 7 0 2.88
IZEA 0 0 1 0 3.00

Sina Corporation currently has a consensus target price of $104.08, indicating a potential downside of 3.97%. Given Sina Corporation’s higher possible upside, research analysts clearly believe Sina Corporation is more favorable than IZEA.

Earnings & Valuation

This table compares Sina Corporation and IZEA’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Sina Corporation $1.23 billion 6.27 $265.15 million $3.00 36.13
IZEA N/A N/A N/A ($1.36) -1.27

Sina Corporation has higher revenue and earnings than IZEA. IZEA is trading at a lower price-to-earnings ratio than Sina Corporation, indicating that it is currently the more affordable of the two stocks.

Summary

Sina Corporation beats IZEA on 9 of the 11 factors compared between the two stocks.

About Sina Corporation

Sina Corporation is an online media company serving China and the global Chinese communities. The Company’s digital media network of SINA.com (portal), SINA mobile (mobile portal and mobile applications) and Weibo (social media) enables Internet users to access professional media and user generated content (UGCs) in multi-media formats from personal computers and mobile devices, and share their interests with friends and acquaintances. The Company’s segments include Portal advertising, Weibo Corporation (Weibo) and Others. SINA.com is an online media property, which provides professional digital contents to users and offers online brand advertising and marketing solutions to customers. Weibo is a social media platform for people to create, distribute and discover Chinese-language content. It offers eReading, a shop for book reviews, as well as complimentary and fee-based online book reading. It offers SINA Blog, a Website in China for bloggers to publish and read original writings.

About IZEA

IZEA, Inc. (IZEA) operates online marketplaces that facilitate transactions between brands and influential content creators. These creators produce and distribute text, videos and photos on behalf of brands through Websites, blogs and social media channels. Its technology enables transactions to be completed at scale through the management of content workflow, creator search and targeting, bidding, analytics and payment processing. Brands and Publishers engage IZEA in order to gain access to its technology and network of creators. These companies use its technology for various purposes, such as the engagement of online influencers for sponsored social campaigns, or the creation of standalone content for distribution through their owned channels. The Company provides services to customers in multiple industry segments, including consumer products, retail/eTail, technology and travel. Its platforms include IZEA.com and The IZEA Exchange (IZEAx), and Ebyline.

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