Reviewing Bona Film Group (BONA) & Viacom (VIAB)
Viacom (NASDAQ: VIAB) and Bona Film Group (NASDAQ:BONA) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, risk, profitability, valuation and earnings.
This table compares Viacom and Bona Film Group’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Bona Film Group||0.75%||1.33%||0.34%|
Viacom pays an annual dividend of $0.80 per share and has a dividend yield of 2.9%. Bona Film Group does not pay a dividend. Viacom pays out 22.0% of its earnings in the form of a dividend.
Insider & Institutional Ownership
79.2% of Viacom shares are held by institutional investors. 0.4% of Viacom shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Viacom and Bona Film Group’s revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|Viacom||$13.17 billion||0.84||$2.92 billion||$3.64||7.54|
|Bona Film Group||N/A||N/A||N/A||N/A||N/A|
Viacom has higher revenue and earnings than Bona Film Group.
This is a summary of recent recommendations and price targets for Viacom and Bona Film Group, as reported by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Bona Film Group||0||0||0||0||N/A|
Viacom presently has a consensus target price of $42.08, suggesting a potential upside of 53.42%. Given Viacom’s higher probable upside, equities analysts clearly believe Viacom is more favorable than Bona Film Group.
Viacom beats Bona Film Group on 9 of the 10 factors compared between the two stocks.
Viacom Company Profile
Viacom Inc. offers global media brands that create television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences and other entertainment content. As of September 30, 2016, the Company offered its services for audiences in more than 180 countries. The Company operates through two segments: Media Networks and Filmed Entertainment. The Media Networks segment creates, acquires and distributes programming and other content for audiences The Media Networks segment provides entertainment content and related branded products for advertisers, content distributors and retailers. The Filmed Entertainment segment produces, finances, acquires and distributes motion pictures, television programming and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Animation, Insurge Pictures, Nickelodeon Movies, MTV Films and Paramount Television brands.
Bona Film Group Company Profile
Bona Film Group Limited is a vertically integrated film company. The Company operates in multiple stages of the film industry value chain, including film distribution, film investment and production, talent agency services and movie theater operations. As of December 31, 2014, the Company distributed or invested in 202 films (including 55 films internationally). The Company distributes films through virtually all of the theater circuits in China. The Company has also expanded into non-theatrical distribution channels, including home video products, digital distribution and television. In addition to its film production and distribution operations, the Company owned and operated 25 movie theaters in commercial districts and residential areas in 15 cities in China as of December 31, 2014. The Company’s operational segments include film distribution, film investment and production, talent agency and movie theater.
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