Scripps Networks Interactive (NASDAQ: SNI) and CTC Media (NASDAQ:CTCM) are both consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, earnings, valuation and risk.

Profitability

This table compares Scripps Networks Interactive and CTC Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Scripps Networks Interactive 18.20% 29.93% 11.45%
CTC Media N/A -65.84% -54.51%

Analyst Recommendations

This is a summary of current ratings for Scripps Networks Interactive and CTC Media, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scripps Networks Interactive 1 10 4 0 2.20
CTC Media 0 0 0 0 N/A

Scripps Networks Interactive presently has a consensus target price of $83.25, suggesting a potential downside of 2.57%. Given Scripps Networks Interactive’s higher possible upside, equities analysts clearly believe Scripps Networks Interactive is more favorable than CTC Media.

Earnings & Valuation

This table compares Scripps Networks Interactive and CTC Media’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Scripps Networks Interactive $3.47 billion 3.20 $1.54 billion $4.84 17.65
CTC Media N/A N/A N/A N/A N/A

Scripps Networks Interactive has higher revenue and earnings than CTC Media.

Insider and Institutional Ownership

75.9% of Scripps Networks Interactive shares are owned by institutional investors. 2.5% of Scripps Networks Interactive shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Dividends

Scripps Networks Interactive pays an annual dividend of $1.20 per share and has a dividend yield of 1.4%. CTC Media does not pay a dividend. Scripps Networks Interactive pays out 24.8% of its earnings in the form of a dividend.

Summary

Scripps Networks Interactive beats CTC Media on 9 of the 10 factors compared between the two stocks.

About Scripps Networks Interactive

Scripps Networks Interactive, Inc. is a developer of lifestyle-oriented content, providing primarily home, food, travel and other lifestyle-related programing. The Company’s content is distributed through multiple methods, including television, the Internet, digital platforms and licensing arrangements. The Company’s segments include U.S. Networks, International Networks, and Corporate and Other. As of December 31, 2016, the Company’s U.S. Networks segment consisted of six national television networks: HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country. The Company’s International Networks includes the TVN S.A. (TVN) portfolio of networks and other lifestyle-oriented networks available in the United Kingdom, other European markets, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Latin America. In addition to the broadcast networks, it also licenses a portion of its programing to other broadcasters around the world.

About CTC Media

CTC Media, Inc., through its approximately 25% interest in CTC Investments LLC (CTC Investments), operates television channels in Russia and Kazakhstan. The Company’s segment is its investment in CTC Investments. The Company operates the CTC, Domashny, Che and CTC Love television channels in Russia and Channel 31 in Kazakhstan, as well as other media assets. CTC offers entertainment programming for the whole family and targets 10 to 45 year-old viewers. Domashny is a channel focused on 25 to 59 year-old female viewers. Domashny’s programming focuses on women’s lifestyle programming. Che is a channel that targets 25 to 49 year-old viewers, and focuses primarily on men’s interests, habits and insights. CTC Love is a channel that focuses on love and relationships. CTC Love is aimed at young girls and women, and its principal target audience is 11 to 34 year-old viewers. Channel 31 is a Kazakh channel that targets 6 to 54 year-old viewers.

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