CBS Corporation (NYSE: CBS) and Comcast Corporation (NASDAQ:CMCSA) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, dividends, risk and analyst recommendations.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for CBS Corporation and Comcast Corporation, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS Corporation 0 5 21 0 2.81
Comcast Corporation 0 1 22 0 2.96

CBS Corporation currently has a consensus target price of $73.50, indicating a potential upside of 21.49%. Comcast Corporation has a consensus target price of $45.83, indicating a potential upside of 18.74%. Given CBS Corporation’s higher probable upside, analysts clearly believe CBS Corporation is more favorable than Comcast Corporation.

Volatility and Risk

CBS Corporation has a beta of 1.7, indicating that its share price is 70% more volatile than the S&P 500. Comparatively, Comcast Corporation has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

Valuation & Earnings

This table compares CBS Corporation and Comcast Corporation’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CBS Corporation $13.20 billion 1.84 $3.05 billion $0.34 177.94
Comcast Corporation $83.97 billion 2.17 $27.79 billion $1.99 19.45

Comcast Corporation has higher revenue and earnings than CBS Corporation. Comcast Corporation is trading at a lower price-to-earnings ratio than CBS Corporation, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares CBS Corporation and Comcast Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CBS Corporation 1.27% 49.51% 7.68%
Comcast Corporation 11.45% 16.80% 5.23%

Insider & Institutional Ownership

75.1% of CBS Corporation shares are owned by institutional investors. Comparatively, 82.0% of Comcast Corporation shares are owned by institutional investors. 1.7% of CBS Corporation shares are owned by insiders. Comparatively, 1.3% of Comcast Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Dividends

CBS Corporation pays an annual dividend of $0.72 per share and has a dividend yield of 1.2%. Comcast Corporation pays an annual dividend of $0.63 per share and has a dividend yield of 1.6%. CBS Corporation pays out 211.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Comcast Corporation pays out 31.7% of its earnings in the form of a dividend. CBS Corporation has increased its dividend for 5 consecutive years. Comcast Corporation is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Comcast Corporation beats CBS Corporation on 11 of the 17 factors compared between the two stocks.

CBS Corporation Company Profile

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

Comcast Corporation Company Profile

Comcast Corporation is a media and technology company. The Company has two primary businesses: Comcast Cable and NBCUniversal. Its Comcast Cable business operates in the Cable Communications segment. Its NBCUniversal business operates in four business segments: Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks. Its Cable Communications segment consists of the operations of Comcast Cable, which provides video, high-speed Internet and voice services to residential customers under the XFINITY brand. Its Cable Networks segment consists of a portfolio of national cable networks. Its Broadcast Television segment operates the NBC and Telemundo broadcast networks. Its Filmed Entertainment segment primarily produces, acquires, markets and distributes filmed entertainment across the world, and it also develops, produces and licenses live stage plays. Its Theme Parks segment consists primarily of its Universal theme parks in Orlando, Florida and Hollywood, California.

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