MAM Software Group (NASDAQ: MAMS) and Bridgeline Digital (NASDAQ:BLIN) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Risk and Volatility

MAM Software Group has a beta of 0.09, indicating that its stock price is 91% less volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.04, indicating that its stock price is 96% less volatile than the S&P 500.

Earnings & Valuation

This table compares MAM Software Group and Bridgeline Digital’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
MAM Software Group $31.72 million 2.75 $4.32 million $0.30 23.73
Bridgeline Digital $15.78 million 0.74 -$832,000.00 ($1.35) -2.05

MAM Software Group has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than MAM Software Group, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

31.2% of MAM Software Group shares are owned by institutional investors. Comparatively, 34.0% of Bridgeline Digital shares are owned by institutional investors. 39.6% of MAM Software Group shares are owned by insiders. Comparatively, 33.8% of Bridgeline Digital shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares MAM Software Group and Bridgeline Digital’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MAM Software Group 11.13% 59.94% 15.73%
Bridgeline Digital -29.84% -9.85% -6.42%

Analyst Recommendations

This is a breakdown of current ratings for MAM Software Group and Bridgeline Digital, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MAM Software Group 0 1 0 0 2.00
Bridgeline Digital 0 0 0 0 N/A

MAM Software Group currently has a consensus target price of $6.00, indicating a potential downside of 15.73%. Given MAM Software Group’s higher probable upside, equities research analysts clearly believe MAM Software Group is more favorable than Bridgeline Digital.

Summary

MAM Software Group beats Bridgeline Digital on 10 of the 11 factors compared between the two stocks.

About MAM Software Group

MAM Software Group, Inc. (MAM) is a technology holding company. The Company is a provider of cloud-based business and on premise management solutions for the auto parts, tires and vertical distribution industries. Its segments include MAM UK and MAM NA. It operates through three subsidiaries: MAM Software, Inc. (MAM NA), MAM Software Limited (MAM Ltd.) and Origin Software Solutions Ltd. (Origin) (MAM Ltd. and Origin are collectively referred to as MAM UK). The Company provides software, information and related services to businesses engaged in the automotive aftermarket in the United States, Canada, the United Kingdom and Ireland. In the United Kingdom Market, it also provides management solutions to businesses involved in the wholesale of construction materials. Its products and services include business management systems, information products, online services, and customer support and consulting and training.

About Bridgeline Digital

Bridgeline Digital, Inc. is a digital engagement company. The Company’s iAPPS platform is a Web Engagement Management (WEM) platform that integrates Web Content Management, e-commerce, e-marketing, Social Media management and Web Analytics to help marketers deliver digital experiences that engage and convert their customers across all channels. The iAPPS platform is delivered through a cloud-based Software as a Service (SaaS) multi-tenant business model, which provides customers with deployment providing maintenance, daily technical operation and support, or through a perpetual licensing business model. The iAPPS suite of products includes iAPPS Experience Manager, iAPPS Content Manager, iAPPS Commerce, iAPPS Marketier, iAPPS Analyzer, iAPPSds and iAPPS Social. It offers various services, such as digital engagement services, digital strategy services, usability design and information architecture. It provides shared hosting, dedicated hosting and SaaS hosting for its customers.

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