goeasy Ltd (TSE:GSY) traded up 2.8% during mid-day trading on Friday . The stock traded as high as C$27.90 and last traded at C$27.90. 5,410 shares traded hands during trading, a decline of 81% from the average session volume of 28,322 shares. The stock had previously closed at C$27.13.

Several equities research analysts have issued reports on the stock. BMO Capital Markets raised their price objective on shares of goeasy from C$39.00 to C$40.00 and gave the stock a “market perform” rating in a research report on Tuesday, June 6th. Raymond James Financial, Inc. cut their price objective on shares of goeasy from C$41.00 to C$34.00 and set an “outperform” rating for the company in a research report on Monday, July 17th.

The firm has a market capitalization of $377.95 million and a P/E ratio of 12.21. The firm’s 50 day moving average price is $27.35 and its 200-day moving average price is $30.07.

The firm also recently declared a quarterly dividend, which will be paid on Friday, October 13th. Investors of record on Friday, September 29th will be paid a dividend of $0.18 per share. This represents a $0.72 dividend on an annualized basis and a dividend yield of 2.54%. The ex-dividend date is Thursday, September 28th.

In other goeasy news, Director David Ingram purchased 1,500 shares of the company’s stock in a transaction that occurred on Monday, August 28th. The shares were bought at an average cost of C$26.36 per share, for a total transaction of C$39,540.00. Also, insider Shane Pennell purchased 2,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 16th. The shares were acquired at an average price of C$26.26 per share, for a total transaction of C$52,520.00. Insiders have purchased a total of 10,300 shares of company stock worth $292,800 over the last 90 days.

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About goeasy

goeasy Ltd. is a Canada-based full-service provider of goods and alternative financial services. The Company is engaged in providing loans and other financial services to consumers, and leasing household products to consumers. It operates in two segments: easyfinancial and easyhome. Its easyhome segment consists of four product categories: furniture, electronics, computers and appliances, which are offered under weekly or monthly leasing agreements.

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