Under Armour (NYSE: UAA) and Iconix Brand Group (NASDAQ:ICON) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, valuation and profitability.

Profitability

This table compares Under Armour and Iconix Brand Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 10.93% 5.91%
Iconix Brand Group -82.22% 10.38% 3.02%

Analyst Ratings

This is a summary of recent ratings and target prices for Under Armour and Iconix Brand Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 10 20 6 0 1.89
Iconix Brand Group 0 2 2 0 2.50

Under Armour presently has a consensus price target of $22.87, indicating a potential upside of 31.31%. Iconix Brand Group has a consensus price target of $10.17, indicating a potential upside of 85.86%. Given Iconix Brand Group’s stronger consensus rating and higher probable upside, analysts clearly believe Iconix Brand Group is more favorable than Under Armour.

Risk and Volatility

Under Armour has a beta of -0.04, meaning that its share price is 104% less volatile than the S&P 500. Comparatively, Iconix Brand Group has a beta of 1.42, meaning that its share price is 42% more volatile than the S&P 500.

Institutional & Insider Ownership

30.5% of Under Armour shares are owned by institutional investors. Comparatively, 82.9% of Iconix Brand Group shares are owned by institutional investors. 16.4% of Under Armour shares are owned by insiders. Comparatively, 1.3% of Iconix Brand Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Under Armour and Iconix Brand Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Under Armour $4.98 billion 1.54 $526.36 million $0.48 36.29
Iconix Brand Group $352.95 million 0.88 $156.87 million ($4.42) -1.24

Under Armour has higher revenue and earnings than Iconix Brand Group. Iconix Brand Group is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Summary

Under Armour beats Iconix Brand Group on 10 of the 14 factors compared between the two stocks.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

About Iconix Brand Group

Iconix Brand Group, Inc. is a brand management company. As of December 31, 2016, the Company owned a portfolio of over 30 global consumer brands across women’s, men’s, and home categories. The Company operates through segments: men’s, women’s, home and international. The Company’s brand portfolio includes brands, such as Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro, Lee Cooper and Artful Dodger, and interests in Material Girl, Ed Hardy, Truth or Dare, Modern Amusement, Buffalo, Nick Graham Hydraulic and PONY brands. It operates in various geographic regions, including the United States, Japan and Other (which principally represent Latin America and Europe).

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