Social Reality (NASDAQ: SRAX) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its rivals? We will compare Social Reality to similar companies based on the strength of its valuation, analyst recommendations, profitability, institutional ownership, risk, dividends and earnings.

Valuation and Earnings

This table compares Social Reality and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Social Reality $32.35 million -$4.16 million -1.45
Social Reality Competitors $1.13 billion $150.73 million 17.74

Social Reality’s rivals have higher revenue and earnings than Social Reality. Social Reality is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Social Reality and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -20.04% -93.45% -29.69%
Social Reality Competitors -6.57% -9.19% -2.92%

Institutional & Insider Ownership

0.8% of Social Reality shares are held by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are held by institutional investors. 22.3% of Social Reality shares are held by insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and price targets for Social Reality and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 81 539 927 17 2.56

Social Reality presently has a consensus price target of $5.00, suggesting a potential upside of 262.32%. As a group, “Advertising & Marketing” companies have a potential upside of 17.77%. Given Social Reality’s stronger consensus rating and higher probable upside, analysts plainly believe Social Reality is more favorable than its rivals.

Risk & Volatility

Social Reality has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500. Comparatively, Social Reality’s rivals have a beta of 1.04, meaning that their average stock price is 4% more volatile than the S&P 500.

Summary

Social Reality rivals beat Social Reality on 8 of the 12 factors compared.

About Social Reality

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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