Baozun Inc. (NASDAQ:BZUN)’s share price traded up 3.4% during mid-day trading on Thursday . The stock traded as high as $38.00 and last traded at $36.09. 2,488,736 shares changed hands during mid-day trading, a decline of 28% from the average session volume of 3,479,250 shares. The stock had previously closed at $37.35.

Several equities analysts recently issued reports on the company. Vetr downgraded Baozun from a “hold” rating to a “sell” rating and set a $35.58 target price on the stock. in a research report on Wednesday. Zacks Investment Research raised Baozun from a “sell” rating to a “hold” rating and set a $41.00 target price on the stock in a research report on Wednesday. BidaskClub raised Baozun from a “buy” rating to a “strong-buy” rating in a research report on Friday, August 11th. Deutsche Bank AG downgraded Baozun from a “buy” rating to a “hold” rating and upped their target price for the company from $25.00 to $30.00 in a research report on Wednesday, August 23rd. Finally, Bank of America Corporation upped their target price on Baozun from $26.00 to $36.00 and gave the company a “buy” rating in a research report on Friday, July 21st. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating, two have issued a buy rating and one has given a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Buy” and an average price target of $36.52.

The stock has a market cap of $2.05 billion, a PE ratio of 118.18 and a beta of 4.70. The stock’s 50-day moving average is $35.71 and its 200-day moving average is $26.21.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 EPS for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by ($0.01). Baozun had a return on equity of 9.19% and a net margin of 3.26%. The company had revenue of $131.04 million for the quarter. On average, analysts predict that Baozun Inc. will post $0.70 earnings per share for the current year.

A number of large investors have recently made changes to their positions in BZUN. Sei Investments Co. raised its stake in Baozun by 24.3% during the 1st quarter. Sei Investments Co. now owns 7,024 shares of the technology company’s stock worth $105,000 after acquiring an additional 1,373 shares in the last quarter. Citigroup Inc. raised its stake in Baozun by 29.3% during the 2nd quarter. Citigroup Inc. now owns 5,781 shares of the technology company’s stock worth $128,000 after acquiring an additional 1,311 shares in the last quarter. Global X Management Co. LLC raised its stake in Baozun by 1.6% during the 2nd quarter. Global X Management Co. LLC now owns 6,759 shares of the technology company’s stock worth $150,000 after acquiring an additional 105 shares in the last quarter. Public Employees Retirement System of Ohio raised its stake in Baozun by 18.5% during the 2nd quarter. Public Employees Retirement System of Ohio now owns 7,700 shares of the technology company’s stock worth $171,000 after acquiring an additional 1,200 shares in the last quarter. Finally, Pacad Investment Ltd. acquired a new stake in Baozun during the 2nd quarter worth $197,000. Hedge funds and other institutional investors own 30.98% of the company’s stock.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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