Intersections (NASDAQ: INTX) and HNI Corporation (NYSE:HNI) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, risk, earnings and profitability.

Analyst Recommendations

This is a summary of recent ratings for Intersections and HNI Corporation, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Intersections 0 0 0 0 N/A
HNI Corporation 1 1 3 0 2.40

HNI Corporation has a consensus target price of $44.50, suggesting a potential upside of 17.32%. Given HNI Corporation’s higher probable upside, analysts plainly believe HNI Corporation is more favorable than Intersections.

Valuation & Earnings

This table compares Intersections and HNI Corporation’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Intersections $165.65 million 0.50 -$18.41 million ($1.35) -2.57
HNI Corporation $2.16 billion 0.77 $220.67 million $1.40 27.09

HNI Corporation has higher revenue and earnings than Intersections. Intersections is trading at a lower price-to-earnings ratio than HNI Corporation, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

25.2% of Intersections shares are owned by institutional investors. Comparatively, 69.6% of HNI Corporation shares are owned by institutional investors. 67.0% of Intersections shares are owned by insiders. Comparatively, 5.2% of HNI Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Volatility and Risk

Intersections has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, HNI Corporation has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500.

Profitability

This table compares Intersections and HNI Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Intersections -19.25% -421.25% -56.54%
HNI Corporation 2.94% 20.82% 7.77%

Dividends

HNI Corporation pays an annual dividend of $1.14 per share and has a dividend yield of 3.0%. Intersections does not pay a dividend. HNI Corporation pays out 81.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Intersections has increased its dividend for 5 consecutive years.

Summary

HNI Corporation beats Intersections on 12 of the 15 factors compared between the two stocks.

Intersections Company Profile

Intersections Inc. uses data to enable consumers reduce risk through subscription services. The Company’s operating segments include Personal Information Services, Insurance and Other Consumer Services, and Bail Bonds Industry Solutions. The Company’s Personal Information Services business segment focuses on helping consumers understand, monitor, manage and protect against the risks associated with third parties misusing their personal information and violating their privacy. The Company’s Insurance and Other Consumer Services business segment focuses on helping consumers use insurance and other services to manage various personal risks and achieve personal goals. The Company’s Bail Bonds Industry Solutions business segment focuses on automating the bail bonds industry. The Company offers IDENTITY GUARD portfolio of services. The Company’s insurance products are sold and administered pursuant to contracts with insurance companies.

HNI Corporation Company Profile

HNI Corporation is a provider of office furniture and hearth products. The Company’s office furniture products include panel-based and freestanding furniture systems, seating, storage and tables. The Company’s segments include office furniture and hearth products. The office furniture segment manufactures and markets a line of metal and wood commercial and home office furniture, which includes storage products, desks, credenzas, chairs, tables, bookcases, freestanding office partitions, and panel systems and other related products. The hearth products segment manufactures and markets a line of gas, electric, wood and biomass burning fireplaces, inserts, stoves, facings and accessories, principally for the home. It offers hearth products under various brands, such as Heatilator, Heat & Glo, Majestic, Monessen, Quadra-Fire, Harman Stove, Vermont Castings and PelPro. Its office furniture products are sold under various brands, such as HON, OFM, basyx by HON, Lamex and ERGO.

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