Autobytel (NASDAQ: ABTL) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it compare to its competitors? We will compare Autobytel to related companies based on the strength of its dividends, earnings, risk, institutional ownership, profitability, valuation and analyst recommendations.

Institutional & Insider Ownership

58.6% of Autobytel shares are held by institutional investors. Comparatively, 57.8% of shares of all “Advertising & Marketing” companies are held by institutional investors. 12.8% of Autobytel shares are held by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares Autobytel and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autobytel 3.15% 10.96% 8.20%
Autobytel Competitors -6.57% -9.05% -2.81%

Valuation and Earnings

This table compares Autobytel and its competitors top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Autobytel $156.22 million $14.97 million 20.97
Autobytel Competitors $1.13 billion $150.93 million 16.59

Autobytel’s competitors have higher revenue and earnings than Autobytel. Autobytel is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Volatility and Risk

Autobytel has a beta of 0.99, meaning that its share price is 1% less volatile than the S&P 500. Comparatively, Autobytel’s competitors have a beta of 1.04, meaning that their average share price is 4% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings for Autobytel and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autobytel 0 1 1 0 2.50
Autobytel Competitors 81 541 932 17 2.56

Autobytel currently has a consensus target price of $20.00, suggesting a potential upside of 157.73%. As a group, “Advertising & Marketing” companies have a potential upside of 18.01%. Given Autobytel’s higher possible upside, analysts plainly believe Autobytel is more favorable than its competitors.


Autobytel competitors beat Autobytel on 7 of the 13 factors compared.

About Autobytel

Autobytel Inc. is an automotive marketing services company that assists automotive retail dealers and automotive manufacturers market and sell new and used vehicles to consumers through the programs for online lead referrals, dealer marketing products and services, and online advertising programs and mobile products. The Company operates through providing automotive marketing services segment. Its consumer-facing automotive Websites, including Website, provide consumers with information and tools to aid them with the automotive purchase decisions and ability to submit inquiries requesting dealers to contact the consumers regarding purchasing or leasing vehicles. Its AutoWeb pay-per-click advertising marketplace program uses technology to refer consumer traffic to dealers and manufacturer Websites. For consumers who may not be able to secure loans through conventional lending sources, the Websites provide these consumers the ability to submit inquiries requesting dealers.

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