51job (NASDAQ: JOBS) and Cross Country Healthcare (NASDAQ:CCRN) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk and earnings.

Insider & Institutional Ownership

39.7% of 51job shares are held by institutional investors. Comparatively, 91.3% of Cross Country Healthcare shares are held by institutional investors. 4.2% of Cross Country Healthcare shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

51job has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500. Comparatively, Cross Country Healthcare has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.

Valuation and Earnings

This table compares 51job and Cross Country Healthcare’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
51job $384.63 million 9.37 $117.34 million $1.35 43.47
Cross Country Healthcare $854.40 million 0.55 $38.83 million $0.03 426.33

51job has higher revenue, but lower earnings than Cross Country Healthcare. 51job is trading at a lower price-to-earnings ratio than Cross Country Healthcare, indicating that it is currently the more affordable of the two stocks.


This table compares 51job and Cross Country Healthcare’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 21.23% 14.29% 9.19%
Cross Country Healthcare 1.06% 12.78% 6.02%

Analyst Ratings

This is a breakdown of current ratings and target prices for 51job and Cross Country Healthcare, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 1 0 3.00
Cross Country Healthcare 0 1 4 0 2.80

51job currently has a consensus target price of $60.00, suggesting a potential upside of 2.25%. Cross Country Healthcare has a consensus target price of $16.30, suggesting a potential upside of 27.44%. Given Cross Country Healthcare’s higher probable upside, analysts plainly believe Cross Country Healthcare is more favorable than 51job.


51job beats Cross Country Healthcare on 9 of the 14 factors compared between the two stocks.

51job Company Profile

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

Cross Country Healthcare Company Profile

Cross Country Healthcare, Inc. is engaged in providing healthcare recruiting, staffing, recruiting and workforce solutions. The Company operates in three segments: Nurse and Allied Staffing, Physician Staffing and Other Human Capital Management Services. The Nurse and Allied Staffing segment provides traditional staffing, including temporary and permanent placement of travel nurses and allied professionals, and branch-based local nurses and allied staffing. The Physician Staffing segment provides physicians in various specialties, certified registered nurse anesthetists, nurse practitioners and physician assistants under its Medical Doctor Associates brand. The Other Human Capital Management Services is engaged in providing retained and contingent search services for physicians, healthcare executives, nurses, advanced practice and allied health professionals. It provides multi-specialty locum tenens services, as well as other human capital management services focused on healthcare.

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