McDonald’s Corporation (NYSE: MCD) and Country Syl Ckng Restaurant Chain Co (NASDAQ:CCSC) are both retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Profitability

This table compares McDonald’s Corporation and Country Syl Ckng Restaurant Chain Co’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
McDonald’s Corporation 21.00% -264.89% 16.21%
Country Syl Ckng Restaurant Chain Co 3.68% 5.63% 4.72%

Earnings and Valuation

This table compares McDonald’s Corporation and Country Syl Ckng Restaurant Chain Co’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
McDonald’s Corporation $24.18 billion 5.25 $9.60 billion $6.11 25.64
Country Syl Ckng Restaurant Chain Co N/A N/A N/A N/A N/A

McDonald’s Corporation has higher revenue and earnings than Country Syl Ckng Restaurant Chain Co.

Dividends

McDonald’s Corporation pays an annual dividend of $3.76 per share and has a dividend yield of 2.4%. Country Syl Ckng Restaurant Chain Co does not pay a dividend. McDonald’s Corporation pays out 61.5% of its earnings in the form of a dividend. Country Syl Ckng Restaurant Chain Co has increased its dividend for 40 consecutive years.

Analyst Recommendations

This is a summary of recent ratings and target prices for McDonald’s Corporation and Country Syl Ckng Restaurant Chain Co, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McDonald’s Corporation 0 9 22 0 2.71
Country Syl Ckng Restaurant Chain Co 0 0 0 0 N/A

McDonald’s Corporation presently has a consensus target price of $162.16, suggesting a potential upside of 3.50%. Given McDonald’s Corporation’s higher probable upside, analysts plainly believe McDonald’s Corporation is more favorable than Country Syl Ckng Restaurant Chain Co.

Insider & Institutional Ownership

67.9% of McDonald’s Corporation shares are owned by institutional investors. 0.2% of McDonald’s Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

McDonald’s Corporation beats Country Syl Ckng Restaurant Chain Co on 8 of the 11 factors compared between the two stocks.

About McDonald’s Corporation

McDonald’s Corporation (McDonald’s) operates and franchises McDonald’s restaurants. The Company’s restaurants serve a locally relevant menu of food and drinks sold at various price points in over 100 countries. The Company’s segments include U.S., International Lead Markets, High Growth Markets, and Foundational Markets and Corporate. The U.S. segment focuses on offering a platform for authentic ingredients that allows customers to customize their sandwiches. Its High Growth Markets segment includes its operations in markets, such as China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. The International Lead markets segment includes the Company’s operations in various markets, such as Australia, Canada, France, Germany, the United Kingdom and related markets. The Foundational markets and Corporate segment is engaged in operating restaurants and increasing convenience to customers, including through drive-thru and delivery.

About Country Syl Ckng Restaurant Chain Co

Country Style Cooking Restaurant Chain Co., Ltd. (CSC Cayman) is a quick service restaurant chain in China. The Company is engaged in serving Sichuan-style fast food over the counter in the People’s Republic of China. The Company’s restaurant chain has approximately 337 restaurants, including around 177 restaurants in Chongqing municipality and around 103 restaurants in Sichuan province. CSC Cayman’s staples include entrees, such as spicy sauteed pork, Taiwanese-style braised pork over rice, honey-roasted spicy chicken wings, mushroom chicken, shredded pepper steak, shredded quick-fried ginger duck and kung pao chicken, along with a range of appetizers, desserts and beverages. Each entree on its menu is prepared with pre-mixed sauce packages delivered from the Company’s central facility in Chongqing. Approximately 260 of the Company’s restaurants are operated under its CSC brand and around 74 of the restaurants were operated under its Mr. Rice brand.

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